Did you know that Wine Road is now doing seminars? We have found that visitors appreciate the opportunity to attend smaller, more intimate tasting experiences, featuring two to four different wineries. In these smaller setting, guests get to know the people behind the wines. They learn a little winery history and have the opportunity to sample wines from different wineries, side-by-side.  When planning, we also leave plenty of time for "audience participation" with Q & A. These seminars are open to the general public, but are offered at a 50% discount to our Wine Road Insider members. Details on Insider Membership HERE To keep that small, personalized vibe, each seminar/tasting is limited to 20-30 people, depending on the location. We have scheduled them early in the day, so you can start with the seminar, then head out for an afternoon of wine tasting. Our 2023 Seminar Series Schedule Sparkling Discoveries ~ May 13, 2023  9:30-11:00am Location: Amista Vineyar

Afternoon Brief, April 4th

A Forgotten Corner of Napa Could Become an Official Wine Region Soon: For the first time in more than a decade, Napa Valley could soon define a new official sub-region for wine...

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the future of the tasting room, especially in the face of COVID-19 quarantine.   Milton Cornwell: Thank you for agreeing to the interview, Brian! There is a lot I want to discuss with you, especially with all the changes we’re seeing with coronavirus [COVID-19] and how wineries are embracing technology. I can’t help but compare this to Y2K—that event fundamentally changed how companies embraced technology. Are we in a similar kind of moment now?   Brian Baker: It is a pivotal moment, if that’s what you mean. Disruptive events like these have disruptive consequences. They also create opportunities. Coming out of this crisis, winery-owned tasting rooms have a c