Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on the basics: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what Awtomic Moments is designed to do. 🍷✨ What Makes Awtomic Moments So Unique? Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see: ✅ What rewards they’ve earned ✅ What’s coming next ✅ Why it’s worth staying in the club By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who s

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what Awtomic Moments is designed to do.  What Makes Awtomic Moments So Unique? Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see: ✅ What rewards they’ve earned ✅ What’s coming next ✅ Why it’s worth staying in the club By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who stick around for years. But that’s just the beginning. Let’s dive into some innovative ways to use Moments to maximize retention and revenue. Reward Loyalty Over Time 💡 Give members something to look forward to with milest

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Afternoon Brief, June 11th

Spotted Lanternfly Egg Masses Intercepted in California: The California Association of Winegrape Growers (CAWG) is bringing attention to the discovery of recent Spotted Lanternfly (SLF) egg masses on a shipment originating from New York and destined for Sonoma County. The egg masses were intercepted at the Truckee Border Protection Station in late March. This is the first finding of SLF egg masses in California...

Spotted Lanternfly Egg Masses Intercepted in California 

SACRAMENTO, JUNE 10, 2024 – The California Association of Winegrape Growers (CAWG) is bringing attention to  the discovery of recent Spotted Lanternfly (SLF) egg masses on a shipment originating from […]

M. A. Silva USA was the first California cork supplier to join the ClimateSmart™ program and receive the Green Business certification. Our beliefs in sustainability are shown through our actions, and are proven through the quality of our cork stoppers, the partnerships we build, and our contribution to an increasingly greener world. M. A. Silva is dedicated to protecting the environment, and helping our customers do the same.  We invite you to learn more about the importance of the worlds cork forests and the vital role they play in environmental sustainability. Cork Forests: Guardians of Ecological Balance Cork forests, often overlooked in discussions about the world's ecosystems, play a vital role in maintaining the delicate balance of our planet's ecology. These unique forests, found predominantly in the Mediterranean region, are home to a myriad of species and offer an array of environmental benefits. In this blog, we will explore the importance of cork fore

Winners Announced for the Charles Woodson and O’Neill Family

Four-Year College Wine Scholarships BIPOC Wine Industry Students Awarded at Two Top California Universities LARKSPUR, Calif.,  October 25, 2021 – Jeff O’Neill, O’Neill Vintners & Distillers, and Charles Woodson, Intercept Wines, are pleased to announce and congratulate students Abigail Barnabas and Stella Tuffli, winners of the Charles Woodson & O’Neill Family Wine Scholarship, on their […]

Afternoon Brief, August 11th

In-Person 5th Annual Wine & Weed Symposium Is Success: Wine Industry Network (WIN) hosted the 5th Annual Wine & Weed Symposium on August 5th at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA...

Intercept Wines Announces Proud Partnership with Pro Football Hall of Fame

PASO ROBLES, Calif. – July 12, 2021 – Intercept Wines is excited to announce a yearlong partnership with the Pro Football Hall of Fame as the proud wine partner for the 2021-2022 season. This comes during the same year in which 18-year NFL veteran and owner of Intercept Wines, Charles Woodson, is to be enshrined […]