GET SUSTAINABLE ON SOCIAL MEDIA Here are some tips on how to regularly create content that entices, educates, and inspires your audience. We will show you real life examples from 3 SIP Certified brands. Plus, discover ways to create compelling social media Reels! How to Use Your Brand's Presence Regularly posting content on your social media keeps your brand in the eyes and minds of your followers. It’s a good idea to stay active on your business’s social media accounts, but the idea of constantly creating fresh content can be daunting. Have you heard of food disconnect? It's a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product in the bottle. Use your brand's presence on social media to give an intimate look at all of the care that goes into taking your customers' favorite wines from the vine to the tasting room.