Wineries that are finding traction aren't just grinding harder. They're leaning on better tools. Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers. That's what this free webinar is all about, on Thursday, April 9 at 11 am PST / 2 pm EST. We'll walk you through the specific tools and strategies that are helping wineries grow — even in a down market. Here's a preview of what we'll cover: AI-driven sales suggestions. Our machine learning algorithms look at your customer data and tell you exactly who to call, what wine to pitch them, and when. These are smart, predictive tools for both sales and customer retention that lead directly to increased revenue. Marketing automation that actually works. Set up a highly targeted campaign in about five minutes (minus writing the actual message), with built-in safeguards so you don't overserve your

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t about branding. It was about structure. Most winery websites aren’t broken, but they aren’t built as decision environments either. Calls to action are unclear, revenue pathways are buried, shipping surprises appear late, and wine club often lives in isolation instead of throughout the buying journey. After auditing winery sites across regions and production sizes, the pattern is consistent: performance is constrained by friction, not effort. Most wineries don’t have a traffic problem. They have a conversion architecture problem. Before increasing ad spend or launching another promotion, run a winery website audit — on your phone. Start at the homepage and move t

From blog posts and email campaigns to Instagram Reels and virtual tastings, the content you create sets the tone for how people discover, engage with, and connect to your winery. Great content isn’t just filler for your website or social media—it’s a powerhouse tool for growing your winery’s audience, converting casual visitors into loyal wine club members, and driving revenue.  Even better, content works double-duty: it supports inbound marketing, by attracting new customers who find you organically, and outbound marketing, by amplifying your message through ads, email, and other promotional efforts. Whether you’re sharing your winemaking journey, crafting a how-to wine pairing guide, or highlighting your latest release, well-planned content is key to building your brand and boosting your sales. Here’s how to create winery content that attracts, engages, and converts your audience into loyal customers and club members. What Is Inbound Marketi

Category: Business Development Type: Full-time Min. Experience: Some Experience Salary: $70,000 - $90,000 About Andavi Solutions Andavi Solutions provides category leading software with actionable data insights connecting partners within the beverage alcohol and consumer packaged goods industries. Andavi Solutions offers an integrated suite of technology solutions to provide insights, drive superior decision-making, and deliver ROI across the value chain and is built upon market-leading tech stacks. About the Role Reporting to the Vice President of Business Development, this role will support the business by developing a pipeline of prospects through digital efforts. Personalized and timely communication is crucial for the development of business prospects. Championing Salesforce and Pardot’s systems, this role will also work alongside marketing to craft multiple digital engagement touch points including website, social, case studies, and email communications.  Pr

With the peak season of OND right around the corner, now is a great time to assess your sales team's skills before the final push of the selling year.  Of course, if your sales strategy isn’t already in place by Labor Day, your OND will likely fall short of your goals. But it’s not too late to take an assessment! The need to do more with less has never been more essential, and the waning days of summer provide an opportunity to assess your sales team’s skills.  Most adult beverage companies devote significant time and effort to ensuring the sales team’s product knowledge is as sharp as possible. But many stop there. They devote little, if any, of their training budgets to “technology for sales.” With this in mind, we would like to provide you with a list of the five tech skills every sales professional should have.  1) Sales pipeline management In the modern selling era, there are two primary pathways salespeople take. T

June 3, 2024 – Erica Harrop, Founder and CEO of Global Package, is thrilled to announce the addition of her son, Daniel, to the Global Package sales team. “Needless to say, Daniel has been immersed in the wine and spirits industry since childhood, and I am so happy he wanted to continue that interest as a professional,” says Harrop. Daniel graduated from Sonoma State in May 2021 with a B.A. in Business Administration and a concentration in Wine Business Strategies, including a WSET certification, bestowed by The Wine & Spirit Education Trust, which is a global organization that arranges courses and exams in the fields of wine, spirits, beer, and sake. Upon graduation, Daniel worked for Advantage Solutions Marketing Partners as Business Development Representative for Anheuser-Busch LLC, where he introduced and grew their new Seltzer brands and Cutwater Cocktails, overseeing all facets of these launches. According to Daniel, “that experience cemented my a

Depending upon where you are in the country, it’s no secret that independent liquor stores are fighting for their very survival. And yet, every day of the week, wine and spirits vendors darken their doors, intending to “present” the items on their quote sheets. It can’t be easy being a package store owner these days. Wouldn’t it be great if ALL sellers of wine and spirits flipped the “selling” model on its ear and focused on what the package store owner wants instead of what they want? In this spirit, we spoke to some of our package store owner fans, who now present the six things every package store owner wants (and how to give it to them).  1) A mutually-beneficial relationship It could be due to the intense pressure to sell in a ridiculously overcrowded, competitive market, but our industry's buyer-seller relationship is very one-sided. The seller pushes what THEY need to sell, not what the buyer truly wants.  From the buyer&#

The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic is slow. 1. Old School – Calling Our Customers. It is time for old fashioned dialing for dollars. What a perfect time to call fans (Members, Alumni Members, First Time Buyers) with an offer before it gets too warm for summer shipping. If tasting room labor is too high for the lack of traffic, staff can either have hours cut or be given the opportunity to reach out to their favorite guests via phone. What to consider: Team members. Some are hesitant to call, it is a different skill set after all and they may be feeling a bit rusty, but many have come to enjoy this revenue generating project. Find team members who are goal-driven, have good listening skills, demonstrate passion, don’t take ‘no&

Join Jennie Gilbert, RedChirp Cofounder, and Molly Spurgin, vinSUITE Marketing Coordinator, as we unveil the secrets to leveraging text-based communication to drive sales. Learn exactly what has worked best for others, backed by insights from hundreds of wineries already utilizing SMS strategies.  Our focused discussion will be divided into three sections:  1. Inbound Essentials: Discover insights gleaned from analyzing tens of thousands of inbound conversations between real wineries and their customers, along with practical best practices uncovered by AI sentiment analysis.  2. Bulk Messaging Mastery: Gain insights from extensive analysis of outbound text campaigns across multiple wineries, real campaign examples, segmentation tutorials, and how to use them to boost non-club sales.  3. Navigating 2024 Challenges: Address emerging challenges and capitalize on opportunities with strategies you can implement this quarter to boost visits, reduce returns, and execute be

Shaping the future of wine and spirits sales The new year is fast approaching, and the speed of change in wine and spirits sales has never been more startling. Many wine and spirits companies are operating if little has changed, and unfortunately, this is causing a significant separation between those who keep pace and those who fall far behind.  So that you can stay ahead of the curve and on top of trends, we’ve assembled a list of what we see as the top six trends to know. 1. “Digital” 3-tier comes of age The neon “no vacancy” sign has been flashing for years regarding wineries and distilleries trying to wedge their way into distributor portfolios. Distributors large, medium, and small are all at total capacity. We constantly hear stories from suppliers being turned away.  To say that wholesalers have reached “maximum capacity” would be a colossal understatement. But the good news is that alternatives DO exist. Consider exploring t