In this free, one-hour webinar, you’ll hear from industry experts and top-performing peers who are using data to grow their outbound sales. We will share growth tools for building high-performing, hyper-segmented lists without spending hours creating segments or exporting and importing spreadsheets. You’ll learn to use predictive analytics tools to anticipate when customers are likely to purchase again, and send them relevant offers they are interested in. And we will share key integrations that both speed the outreach process and drive greater campaign ROI. You do not need to be an Enolytics client to sign up for this webinar, and any DTC winery leader or operator can benefit from the tools and tactics presented. If you’re ready to sell more wine through your outbound sales channel, sign up below. We can’t wait to see you there. Thursday, March 19, 11:00am - 12:00pm (PDT) RSVP  

Another month of calm November typically marks the end of a new harvest and the middle of our busiest sales quarter. October’s government shutdown created unbelievable market uncertainty. But with the system back up and Thanksgiving almost normal, stability returned rather than the predicted surges or collapses by pundits from both sides. Still, questions remain about the future of our economic recovery prospects. For now, it is a reprieve, allowing us to regroup for the new year. Market dynamics The delayed reports from Commerce and the Bureau of Labor Statistics have started to trickle in, bringing some key takeaways: Unemployment is holding at 3.8%. Inflation easing to 2.3% YoY. Consumer spending down ~2% from Q3, but no hint of a cliff. As we close out the year and look to 2026, the focus will be on staying agile in both supply planning and capturing winery sales and marketing opportunities. The key trends persist: Steady demand, no major swings, and a growing gap between spe

Let me start by stating something ironic: The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message. That’s because they’re PROBABLY WORKING through this holiday! Doing what they do. Selling wine, and keeping businesses afloat. We’re going to say it anyway: Thank You. We see you doing your thing, on holidays and non-holidays and everything in between. This is an especially poignant holiday for our team at Enolytics, because of our relationship with the teams at wineries. We have an open-door policy when it comes to customer service., and it’s easy to schedule time to talk with us. Especially with Chris. Over time, Chris has found that customers share things — sometimes personal things — because we’ve built the kind of relationships that emerge when you meet together with people as often as we do. He cares that wine people are frustrated abo

Sustainability in winemaking goes far beyond vineyards, irrigation, and lightweight glass. Increasingly, wineries are looking deeper into their production cycle—and discovering that one of the most impactful places to make change is in the cellar itself: the oak barrel. Each new wine barrel represents decades of forest growth. Most oaks used for cooperage take between 80 and 120 years to mature before they’re harvested, and each barrel requires multiple trees’ worth of wood. When those barrels are used only once or twice before being retired, the environmental cost is steep. Reusing or recoopering existing barrels extends the life of that oak, maximizing its carbon value and minimizing waste. This practice reduces demand for new trees, cuts down on shipping emissions associated with importing new oak, and prevents thousands of barrels from being discarded prematurely each year. In short, extending barrel life is one of the most practical forms of sustainability availa

We are already preparing for the next (online) course starting Wednesday, November 6: Wine Import and Distribution. This comprehensive course offers aspiring professionals and entrepreneurs the opportunity to build a solid foundation in wine importing and distribution, two critical pillars of the global wine supply chain. You will gain a deep understanding of the 3-tier system, government regulations, and market dynamics, positioning yourself to navigate this complex industry with confidence. Through interactive online classroom discussions, practical homework assignments, and the creation of a personalized business plan, you’ll explore the full spectrum of the importing and distribution process—from staffing and licensing to investment strategies and exit planning. With a focus on real-world application, you will learn how to develop a viable business model, comply with federal and state regulations, and assess market viability, making this course ideal for those seeking t

Fall is just around the corner and with it comes harvest and 4 compelling Wine Business courses! Our efficient online format makes taking these classes a breeze. Continue reading to discover more about our upcoming courses.   A Survey of the Key Drivers of a Wine Business Intermediate Wine Business Management course | August 15 - October 10, '24 This 8-week course, taught by esteemed instructor David Bower, offers a comprehensive exploration of key aspects in the modern wine industry, emphasizing current practices and future opportunities. Students delve into vital areas such as regulations, production, distribution, sales, and marketing, gaining insights from operational wineries. The course culminates in a SWOT project, where students apply their knowledge to analyze a wine business/brand. Learning Objectives: Understand viticulture, enology, production, marketing, distribution, and sales. Evaluate alternative approaches and associated costs. Assess the contribution of compo

Frederick Wildman Is Appointed Exclusive U.S. Importer of Mt. Beautiful Winery, Expanding Their Partnership to All 50 States

New York, NY – June 5, 2024 – Frederick Wildman and Sons is pleased to announce that it has been appointed the exclusive U.S. importer of Mt. Beautiful Winery from North […]

Wine and spirits distributors do not always get full credit for their myriad of services offered.  With portfolios bursting at the seams, their role in the 3-tier system is difficult. We at Andavi Solutions would like to recognize some of the critical functions distributors perform on behalf of their supplier partners.  1) Training and Education Distributor sales teams include some of the most highly trained professionals in the industry. The training opportunities distributors provide are not solely for internal stakeholders. They also play a critical role in the education and training of their supplier partners.  It is sad but true to say that many brand owners do not properly train their people, and by default, distributors end up picking up the slack. Another vital area of training distributors provide is forecasting and inventory management (more on this below).  Distributors do a lot of staff training (far more than most suppliers), and they don&rs

Whether you run a business, or are in the accounting department, you need to keep track of your revenue accurately, and you need to handle payroll. The last thing you need (especially during the holidays) is to be wasting a ton of time getting your sales records into QuickBooks. Whether you have a high level or granular view of your QuickBooks details, the amount of time you spend getting the data into QuickBooks should be absolutely minimal. You should barely have to think about it. Think about how many hours you’ve spent getting your orders into QuickBooks. Think about how stressful it’s been to try to get your month-end finished. Think of the times when your bank reconciliation just wouldn’t line up. With WGits QB all of those issues go away. We at WineGlass Marketing saw the pain so many wineries experienced with Transaction Pro Importer, the manual importing of data, the constant re-mapping of tables with each program update. After spending dozens of hours t

Recording your Profits and Losses accurately is crucial to keeping your business in the black. How can you do this in QuickBooks effectively? Keep Current COGs It may seem rudimentary to say this about your Costs of Goods, but it's easy to add a product to QuickBooks without adding COGs and think that you'll handle it later. But it's so important to obtain that information as soon as you can.  Accurate Product Pricing on Bundles Each wine industry eCommerce system handles the concept of bundles or kits differently, however the rule for accurately pricing your product is a constant. Ensuring that the individual prices of your items sold within a bundle are priced correctly can be a time consuming task - at least, it was before WGits.  When you use the WGits Bundle Mapper, your profits will be more accurate than ever. Say for example, you have 6 bottles each, priced at $50 within a holiday bundle. The collective total is valued at $300, but perhaps you&