By Nick Thomas October 3, 2024 9:54 pm (Washington Examiner) Wine consumption globally is continuing its downward trend, and some winemakers and other industry players are failing to see what could be an existential crisis for the nectar of the gods.  Wine has been facing a long-term structural decline for some time. Major wine markets such as France and Italy have indeed been in such decline for decades while the United States, the world’s most valuable market for wine, appears to be in a downward cycle, according to industry body IWSR.  The reasons for such decline are multiple, including a trend toward drinking moderation. But one key area is the apparent di culty of attracting younger generations to wine. “The wine category is becoming increasingly reliant on older drinkers, thanks to a number of factors, including aging populations in regions such as Europe, and a challenge recruiting younger LDA (legal drinking age) consumers in certain markets,” accor