Cost-Effectiveness of Combining Flexographic & Digital Printing When it comes to choosing the best printing process for your label job, it can be confusing to know when to choose flexographic or digital printing. They both have pros and cons individually, but did you know that both processes can be utilized during the same product life cycle to save money? Flexographic Printing Flexographic printing utilizes a series of plates, rollers and ink to print and rotary die cut mass quantities of labels (as well as flexible films) on a variety of substrates. Although there is a cost involved for the custom plates and press setup, the price of printing high quantities is economical and cost-effective. Flexographic equipment is designed to run at much higher speeds than digital and the die cutting is done in-line.  In contrast, most labels run on digital equipment are die cut (finished) off-line.  The ink used is very durable, can match Pantone colors and won’t easily fade i