Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes? The typical American checks their phone 96 times a day, that's once every 10 minutes. While your carefully crafted email campaign sits unopened among dozens of others, text messages get read within minutes. The numbers don't lie: SMS messages have a 98% open rate compared to email's paltry 20-30%. Even more telling, 90% of text messages are read within the first three minutes of delivery. For wineries competing for attention in crowded digital spaces, this isn't just a nice-to-have channel, it's the most direct line to your customer's attention. Why SMS Works Specifically for Wine Brands Wine isn't software or fashion, it's experiential, emotional, and often enjoyed in specific moments. This unique position makes SMS particularly effective for wineries in ways other industries can't match. First, wine consumers are increasingly mobile-first. When planning wee

Who We Are We are GMH Builders—visionaries, partners, and creators of extraordinary places. Founded by seasoned industry professionals, our team is grounded in quality, integrity, innovation, collaboration, and community. These core values guide every project and partnership we embark on. Our mission is unwavering: Transform your vision into an enduring legacy. From concept to completion, we pair exceptional craftsmanship with heartfelt client experience, ensuring every detail is perfected. Our Objectives Elevate Wine Country Experiences Whether it’s expanding boutique resorts or crafting winery production facilities, we partner with you to build spaces that honor your brand, embrace your heritage, and enhance guest interactions. Deliver Seamless, Strategic Building Journeys We build smarter—backed by meticulous project planning, smart preconstruction, and precise general contracting. We align subcontractors, materials, logistics, and BIM-enabled tools for focus

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t have to come from within the wine industry. In fact, some of the most successful strategies can be “borrowed” from other sectors. As the saying goes, “Great artists steal,” and great marketing is a form of art. Joe Wagner's TikTok: A Case Study in Getting Attention Take a page out of Joe Wagner’s book—or rather, his TikTok account. Wagner, a well-known winemaker, regularly posts videos of himself doing unexpected, attention-grabbing things, like playing under a shower of wine. It’s quirky, it’s messy, and it’s memorable, as proven by the four million people who liked the video. These stunts get people talking, sharing, and—most importantly—buying. This is exactly the kind of creativity that gets noticed and, crucially,

Picnicking is encouraged at the picturesque hill country estate. Stonewall, Texas – March 15, 2021 – Kuhlman Cellars invites Texas to enjoy the vineyard’s wildflowers and butterflies this spring. The Kuhlman horticulture team propagates bluebonnets, poppies, Indian paintbrushes, Black-eyed Susans, and more beloved Texas wildflowers on their fifteen-acre estate on Fredericksburg’s Hwy 290 Wine Trail. […] The post Kuhlman Cellars Celebrates Spring with Bluebonnets & Butterflies appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/15/kuhlman-cellars-celebrates-spring?utm_source=rss&utm_medium=rss&utm_campaign=kuhlman-cellars-celebrates-spring Published Date:Mon, 15 Mar 2021 17:14:30 +0000 

The Gusmer Sonoma Store and Napa location is happy to announce we will be reopening the store to customers, Monday, June 29th, with some new guidelines. For the Gusmer Sonoma Store: We encourage customers to call in their order in advance to minimize wait times. Please wear a mask when coming to the store and respect social distancing. Lock-box pick up is available for drop off/pick up if you prefer a no-contact pick up. We will be processing lab samples left in lock-box. Returning to a full open schedule M-F 8:30am-5pm (closed for lunch 1pm-1:30pm). We’ve added additional sanitation protocols for the protection of our customers and staff. If you have any additional questions, please call us at 707-836-1056. 9025 Old Redwood Hwy, Suite E, Windsor, CA 95492  For the Gusmer Napa Location: We encourage customers to call in their order in advance to minimize wait time. If you call in, please allow 1 hour to prepare your order. The order can be picked up at the

As winery tasting rooms close temporarily and customers keep distance, get advice to communicate with your audience and make authentic connections that go beyond coronavirus (COVID-19) messaging. Now is the moment to communicate with your customers and audience. Winery communication advice during coronavirus It may not seem like the right time to try to get their attention, but the truth is, they want to hear from you. Your winery is one of their happy places. You are able to provide one of life’s pleasures that can still be enjoyed: wine. Most of us are on screens much more than we typically would be, and our remote connections are indispensable ties that bind. We know that this is a difficult time, but it’s also a time of opportunity, a chance to tell your winery’s story beyond the fact that you may be closed or geared down because of coronavirus. The Outshinery team always works remotely, and we understand that being apart physically doesn’t actually