WISE and Enolytics are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring our clients and colleagues. Together, we aim to redefine how wineries turn data into action—improving sales execution, revenue outcomes, and long-term customer relationships. “This partnership is about empowering winery teams to succeed, even in headwinds,” said Cathy Huyghe, co-founder & CEO of Enolytics. “By aligning Enolytics’ insights with WISE’s sales expertise, we’re helping wineries move faster from insight to ROI. The WISE team is so well-respected and intelligent, plus they are simply interesting and fun people to spend time with.” Lesley Berglund, WISE co-founder & chairman, went on to add “Data becomes impactful when leaders know how to use it. This partnership with Enolytics allows us to ground sales training in real customer behavior and data insights. That&rsq

Enolytics, the leading data insights company for the wine industry, today announced the launch of Enolytics Live, a new mobile app that gives wineries and wine brands real-time visibility into their daily sales performance across multiple channels — anytime, anywhere. With Enolytics Live, winery teams can now track their key sales metrics on the go through clear, interactive dashboards that auto-update on any mobile device. It’s the first application of its kind that is custom-built for wine brands, bringing mobile access to sales data from legacy systems, bringing a new level of speed and clarity to winery decision-making. “Our mission is to empower wineries to grow through the power of their own data,” said Cathy Huyghe, Co-Founder and CEO of Enolytics. “Enolytics Live is a big leap forward in accessibility and immediacy. Whether you’re at your desk, in the vineyard, or on the road, you can see exactly how your sales are performing

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

Coming to you this week with special invitations for you. Let me set the stage. Not sure if you've noticed but SVB has upped its game this year, in two ways, with its annual DTC survey. One way is the addition of open-ended questions whose answers will be enhanced through AI, then calibrated and verified by Rob McMillan and his team. The second way is their new Success Guide, and it will be available only to people who complete the survey. Which makes sense. Right now, every winery wants to know what they can do - what they need to do - to grow and thrive. But every winery is different, and the formula for success is also different. That's why you'll want to complete the survey. Yes, you'll receive the Success Guide, and only wineries who complete the survey will receive it. It will not be released to the public. You'll also receive the full set of slides that you can benchmark against your own winery. That's what's in it for you, whether or not you're

—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms— (Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics tools to gain deeper insights into their DtC wine sales and customer base, empowering data-driven decision-making and business growth. The eCELLAR/Enolytics integration will deliver a host of benefits: eCELLAR users can easily analyze customer behavior and buying trends increased customer segmentation and hyper-personalization of offers. Augmented centralization of DtC marketing and operational insights More about the eCELLAR DtC and CRM platform is available at https://www.ecellar1.com. “eCELLAR and its team have already set the bar for winery CRM and e-commerce solutions—helping build stronger customer relationships, streamline operations, and the winery&rsqu

You may have seen that we opened the doors a few weeks ago to wineries who would like to sign up for ENO Insights, our free offering that helps wineries “dip their toe” into visualizing their own data. The more wineries who participate, the more data we’ll anonymize and aggregate. That means the closer we’ll get to a “ticker” of DTC data (generalized, without revealing individual winery names) that visualizes Key Performance Indicators (KPIs), so that wineries can see on a daily basis how they’re doing in relation to other wineries. We’ve noticed some patterns, both in terms of the wineries who have registered for ENO Insights as well as what they want to learn from the “ticker.” 1. Wineries of all sizes have signed up, from smaller, family-owned, boutique wineries all the way to large, multi-brand companies. The technology scales to accommodate that significant range, and it’s interesting (and not very surprising) to se

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club professionals. Don't forget to complete our Wine Club Survey here: https://forms.gle/WPzZVFxBdcxiCUoV7.    Session Highlights: State of the Industry & Survey Results: Kick off the symposium with a comprehensive overview of the current state of the wine industry, featuring key findings from our latest survey. Enhancing Wine Club Experiences: Discover innovative ways to create unforgettable and engaging experiences for your members. Leveraging Wine Club Data: Learn how to harness the power of data to drive growth and optimize your wine club operations with insights from Enolytics and Bergstrom Wines. AI-Powered Marketing: Delve into practical applications of artificial int

Join the conversation with WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, CEO and Co-Founder as we review the 2023 DTC Impact Report. Our industry experts will provide clear insights to facilitate understanding and guide strategic decision-making. Then, we want to hear your ideas and stories about how you are navigating the complex landscape of DTC sales. What are you considering to attract more customers this year, whether it be in the tasting room, or online? We want to know! Register now. Can’t make it? Register anyway and we’ll send you the recording!  Download the 2023 Direct-to-Consumer Impact Report Now >> Wednesday, February 21st, 2024 🕒 11:00am PDT Register Now