In this episode of Wine Industry Insiders, George Christie interviews Rebecca Hopkins, wine marketing expert and founder of A Balanced Glass and Rebecca Hopkins Wine. 🍷 Rebecca shares her journey from McLaren Vale, Australia, to becoming a leader in wine PR, sales, and storytelling. She discusses the importance of authenticity in marketing, the role of tasting room staff, and the evolving media landscape. Rebecca also dives into mindful drinking, the rise of non-alcoholic wines, and how wine professionals can maintain balance in an alcohol-centric industry. Tune in for a captivating conversation on navigating the wine business and fostering industry wellness!