November 13, 2025 1:00 p.m. to 5:00 p.m. Soper Reese Theater 275 S. Main St., Lakeport Join us for an engaging afternoon that brings together growers, winemakers, and industry professionals to explore what makes Lake County winegrapes truly distinctive. Through guided tastings, insightful discussions, and expert-led panels, this event will highlight the character, variety, and innovation that define our region. Register now to secure your seat for this special half-day tasting and learning experience. Program highlights: Aromatic Whites – Explore how Lake County’s high elevations and varied microclimates shape these fragrant, expressive wines. Sauvignon Blanc Comparison – Side-by-side tastings that reveal how Lake County terroir and grower–winemaker collaboration define the region’s signature variety. Alternative Reds – Discover lesser-known reds that thrive in Lake County’s volcanic soils and diverse vineyard sites. Cabernet Sauvignon Co

With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change today.  While much of the wine & spirits industry points the finger at Gen Z & Millennials, the World Health Organization or the Surgeon General, the truth is there’s only one entity responsible for the trajectory of our revenue.  According to Navy SEALs Jocko Willink and Leif Babin in Extreme Ownership, when “problems feel overwhelming and insurmountable . . . it’s our human nature to shift blame, find excuses, and avoid consequences. But taking ownership over what went wrong and accepting the reality of the situation gives you complete control over how you can solve these challenges.” Trying to sell alcohol in 2025 is tough. Plain and simple, no way around it. With that acknowledged, let’s explore what we can do about it.   A Sign of

Afternoon Brief, October 2

Wednesday, October 02 Trending Story Rise of the Machine: Robotic Vineyard Labor Wave of the Future North Bay wineries and wine grape growers are

Afternoon Brief, August 9th

How 3 Sonoma and Napa County Wineries Have Changed Their Packaging to Help Environment: Driving near Sebastopol, Ron Rubin had an epiphany when he saw blue recycling bins parked along the road, a punch of color against the gray pavement...