It’s hot outside, summer is in full swing, and the fruit is growing. The farthest thing from many minds is the holiday season but planning now will make sure that you are not panicking in the fall. Now is the time to prepare for stock and inventory requirements, secure in-store stacks and displays with retailers, and prepare to have adequate merchandise and marketing materials on hand for the heavy sales push of October, November and December (OND). Will you be making a special offer? If so, what kind of materials will you need? Do you need long lead ads created, or a campaign developed? Or do you need special packaging? Maybe you want to create a library release, or a box set? Starting the design process now allows time for new materials and campaigns to be fully created and ready to go when consumers turn their focus to holiday shopping in the fall. Feel like you are always scrambling to get design assets done? Town Hall Brands has created a guide, so you won’t miss anoth

As the holiday season nears, wineries tend to focus on individual customers—rolling out special promotions and curated holiday bundles. But here’s the thing: corporate gifting is an amazing opportunity that often gets overlooked. Companies are constantly searching for meaningful gifts to send to their clients, employees, and partners, and guess what? Wine is a popular choice because it’s both a crowd-pleaser and a versatile gift that suits various tastes and occasions. Including corporate gifting in your holiday sales strategy doesn’t just open the door to bigger, high-value sales—it introduces your winery to a whole new audience who might not have discovered you otherwise. Each bottle sent as a corporate gift is more than just a product; it’s an introduction to your brand’s story and the quality you pour into every bottle. It's not just a one-off sale—it’s about crafting an experience that makes an impression that lasts long af

The holiday season is just around the corner… Is your business ready?  In this webinar, we’ll hear from Holly Berrigan, CRO at Studio Beverage Group, to learn all about what your winery should be doing to prepare for the season of giving.  Get professional tips and tricks on multi-channel marketing for Black Friday and other holidays, find the best way to capitalize on holiday activations, and learn how Wineshipping can help surprise and delight your customers to drive retention and future sales.  Can’t attend the live webinar? Register anyway and we’ll send you a link to the recording. Register here.

This live virtual event will feature three wine industry business leaders discussing how modern wineries can future-proof their sales platforms. Tips for preparing your website for the holiday season How wineries can drive more conversions with quality visual content Management tools to create and optimize feeds for several channels and marketplaces worldwide Panelists: Molly Spurgin, vinSUITE | Laurie Millotte, Outshinery | Martin Ender, DataFeedWatch September 21, 2022 9:30 am PST | 12:30 pm EST Save your seat!