Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct to trade networks across states just as they have developed direct-to-consumer businesses? This session, presented by John Hinman, of Hinman & Carmichael, LLP will examine the potential and significant impact that the 2019 Supreme Court ruling in the Tennessee Wine and Spirits Retailers Association v. Thomas will have on other markets and the opportunity it will present to producers looking to leverage the Direct to Trade channel. Presenting Speaker:   John Hinman Founding Partner / Hinman & Carmichael LLP This one-day education symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. The event will include a beautiful wine country buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number

Industry Experts Share Their 3-Tier Insights The 2nd Annual 3-Tier Wine Symposium will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability. Building upon the foundation of last year's event, this year’s conference will include two panels featuring successful wine buyers and their perspective insights into buying behavior changes and purchasing trends in general. The program will also include a category overview, the impact of technology, small producer success stories and more. 2020 Featured Speakers:   Katie Calhoun President / Calhoun & Company Communications Michael De Loach Owner & President / MD Wine Industry Consulting