What makes Enolytics different from any other reporting platform? It’s a fair enough question, and we’re always glad to respond. Lately we’ve been starting with this graphic, of what’s above and below the surface when it comes to wine data. It’s like an iceberg in the ocean. The “tip of the iceberg,” above the surface of the water, is what most wineries see and use when it comes to data: dashboards, reporting, and benchmarking. But these elements, while essential, merely scratch the surface of what data can reveal about a wine business’ health and growth. Those things report, yes, but on sales that have already happened in the past. Notice the penguin at the top of the graphic! Which is appropriate enough: they’re comfortable and familiar there, but hardly adventurous or trail-blazing. It’s what lies beneath the surface — the deeper insights — that are vast and transformative. Growth-oriented, and forwar

Migrating to a new DTC platform can feel like a heavy lift. Between data transfers, integrations, and retraining staff, it is easy to delay the move until it becomes unavoidable. But waiting is not the only risk. Choosing the wrong platform can be just as costly. When Raj Patel of PATEL Napa Valley decided it was time to upgrade his winery’s technology, he knew the process would take effort. “We were originally with Vin65, which was later sold to WineDirect,” Raj said. “Over the years, we considered moving from WineDirect, but the process of migrating our data and setting up a new platform always seemed too monumental, so we postponed it. When Commerce7 acquired WineDirect, it prompted us to seriously re-evaluate our options.” Raj’s story reflects a common challenge: deciding when and how to take on a migration, and ensuring it’s the right move for the long term. Based on his experience, and what we’ve seen from thousands of win

The stark limitations of hindsight Driving while looking into your rearview mirror isn’t just dangerous but woefully ineffective. Don’t make the same mistake when measuring your wine & spirits sales.  What measurements can be seen in your rearview mirror? Shipments Depletions Accounts Sold Points of Distribution Lost Accounts Gained Accounts These numbers are certainly nice to know. They can tell you a lot about what is happening (or what has recently happened) with your business. But, they tell you absolutely nothing about the QUALITY of your distribution. For that, you need more forward-looking information or, as we like to call it, “leading indicators” of sales success. Follow the crowd, risk falling off a cliff It is rare to find a wine or spirits company reaching beyond our industry's tried and true metrics. Habits are hard things to break.  To have a breakout sales performance, brands need to redefine the success metrics. T

Will oversee new wine program at quickly growing boutique Napa Valley winery Calistoga, Napa Valley, Calif. (December 21, 2020) – Michael Weis, whose epic career in wine stretches nearly 50 years, will join the team at Hindsight Vineyards as Director of Winemaking. He replaces winemaker Jac Cole, who helped launch the brand. “We feel unbelievably […] The post Hindsight Vineyards Taps Veteran Winemaker Michael Weis appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/21/hindsight-vineyards-taps-michael-weis?utm_source=rss&utm_medium=rss&utm_campaign=hindsight-vineyards-taps-michael-weis Published Date:Mon, 21 Dec 2020 20:30:07 +0000 

Business “Resiliency” Critical to Economic Success for Wine Industry During COVID-Era Challenges and Beyond: We’re all familiar with the saying that “when the going gets tough, the tough get going,” but for an industry that was turned on its head this last year by the ravages of Covid-19, the better adage might be “adapt or die.”... The post Afternoon Brief, December 21 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/21/afternoon-brief-1763?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1763 Published Date:Mon, 21 Dec 2020 22:37:37 +0000