The Digest of Wine & Spirits Law will be at the Wine Sales Symposium on Thursday, May 16 in Santa Rosa, CA. We invite you to come by and see us in the exhibit area and attend the panel session led by Alex Heckathorn, one of the Senior Editors of The Digest.  In Alex’s session, he and successful entrepreneur and brand builder Grant Hemingway of Libby Wines will discuss the marketplace realities wineries must manage when entering new states or taking existing markets to a new level. They will offer tips and tools for success gathered from years of experience.  See more details and register here. Use promo code DIGEST2024 for $50 off your registration fee. We hope to see you there!  The Digest of Wine & Spirits Law is an essential reference covering the laws and regulations that govern the sales and shipment of alcoholic beverages nationwide. The Digest’s convenient online format makes it easy to find answers to questions about the laws of each state. A

How Ernest Hemingway Can Help Today's Wine Marketers By Following 4 Simple Rules It's just a guess, but Ernest Hemingway would've loved text messaging...If you're one of the thousands of wine marketers turning to text messaging to stay in touch with consumers, congratulations! You already know SMS wine marketing is 35-times better than email for customer engagement. But you also know, it takes some time adjusting to a wine marketing medium where 160 characters is a lenghty message. That's why we wrote -- and recently updated -- our handy guide to writing SMS messages: How Can Ernest Hemingway Help Wine Marketers Write Better Text Messages? The 4 simple rules included in the free guide were inspired by a Nobel Laureate and are proven to help wine marketers write text messages that are clear, concise, and compelling. We hope our easy-to-read report will help your business succeed.. Happy Selling!

Afternoon Brief, March 3rd

Foreigners Keep Buying Napa Valley Wineries. But This One Is Different: There’s a controversial consolidation trend in California’s Wine Country, and Florence Cathiard doesn’t skirt around it. She acknowledges that this shift is driven by investments from foreign entities — just like her...

Afternoon Brief, March 2nd

Angelo Sangiacomo, Pioneering Sonoma Winegrower, Dies at 92: Angelo Clement Sangiacomo, a pioneering winegrower who helped revolutionize California grapegrowing and a founding partner of Sangiacomo Family Vineyards, a third generation family business in Sonoma, Calif., has died on Monday, February 27, 2023. He passed away peacefully at his home at the age of 92 years old...

Use These 4 Tricks to Compose Your Next Marketing Masterpiece Many wine marketers who are required to write for their businesses quickly point out they are “no Hemingway.” The irony is that Hemingway is known as a “plain” writer who preferred to use straightforward language when crafting his work. It’s an approach that–in theory–anyone should be able to replicate. Of course, emulating Hemingway’s style is easier said than done. When you boil it down, what people are trying to get at when they reference the author is the importance of clarity and conviction. With text marketing, you’re often faced with limited character space. So, writing clear text messages is critical, and you can learn some essential lessons from Hemingway’s approach. While you might not win The Nobel Prize in Literature, your text messages will be easier to read and more engaging. So, in the spirit of brevity, let’s dive right into what Hemingway can