At Copper Peak Logistics, our strength comes not just from the work we do, but from the people who show up every day committed to excellence. This Women’s History Month, we are proud to recognize four women whose leadership has helped shape Copper Peak into the company it is today: Stacey Heuer, Merilee Anderson, Katiria “Kay” Rodriguez, and Heidi Grooms. Together, these four leaders represent 64 years of dedication working for the Lane Family. Their collective experience, leadership styles, and commitment to meaningful relationships have been instrumental in building the culture, standards, and reputation that define Copper Peak. While each of them leads in different areas of the organization, they share a common belief: great logistics isn’t just about moving product. It’s about people, partnerships, and the responsibility of representing our winery partners with care and precision. Leadership Rooted in Experience and Passion Each of these women brings

Does This Sound Familiar? Filling out time-consuming manual in-store surveys Converting field photos into PowerPoint recaps Collecting incentive results from 15+ different markets in 15+ different formats Juggling numerous emails to distribute and recap KPI results Recapping results in outdated, error-prone excel spreadsheets Receiving KPI recaps weeks after the program run-time If you’re nodding your head, you’ve experienced some of the many challenges of communicating and recapping Sales Execution within the Beverage Alcohol industry. These tasks can be overwhelming, yet they are crucial for tracking performance, aligning efforts, measuring success, making informed decisions, and staying competitive. However, managing and driving results through Key Performance Indicators (KPIs) can be complicated due to the nature of collecting field-level data points from multiple sources, and juggling information between various tools and formats. That is why effective sales execution

Liability and Coverage: The Right Insurance Agent Can Help Prepare for Almost Any Business-Related Claim

If everything goes wrong, beverage insurance can help you get back on your feet as quickly as possible. By Heidi Moore   If you own a winery or vineyard, you […]

Afternoon Brief, March 18th

California Cult Winemaker Walks Out on Winery: Star winemaker Heidi Peterson Barrett walks away from Kenzo Estate over the release of the 2020 reds...

SALINAS, CA — October 28, 2020  –  Scheid Family Wines is pleased to announce that Heidi Scheid, Executive Vice President of Scheid Family Wines, has been selected as Person of the Year for the wine industry’s prestigious Wine Star Awards, produced and presented by Wine Enthusiast Magazine. Now in its 21st year, the awards annually […] The post Heidi Scheid Awarded “Person of the Year” Wine Star Award from Wine Enthusiast Magazine appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/28/heidi-scheid-awarded-person-year-award?utm_source=rss&utm_medium=rss&utm_campaign=heidi-scheid-awarded-person-year-award Published Date:Wed, 28 Oct 2020 18:11:24 +0000 

SALINAS, CA — October 13, 2020  –  Scheid Family Wines (SFW) is proud to announce that Heidi Scheid, Executive Vice President of Scheid Family Wines, has been nominated for the Person of the Year, Wine Star award by Wine Enthusiast magazine. The award highlights individuals who have made outstanding achievements over the past year in […] The post Heidi Scheid Is Nominated for “Person of the Year” Wine Star Award from Wine Enthusiast Magazine appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/13/heidi-scheid-nominated-person-year-wine-award?utm_source=rss&utm_medium=rss&utm_campaign=heidi-scheid-nominated-person-year-wine-award Published Date:Tue, 13 Oct 2020 18:21:39 +0000