SANTA ROSA, Calif., Dec. 17, 2024-- Lumo, the precision irrigation company that invented the world's first smart irrigation valves, and AvidWater, a leading statewide full-service irrigation company, announced today a new strategic partnership to bring Lumo's precision irrigation system and AvidWater's unparalleled service to more California growers.  The expansion comes on the heels of Lumo's overwhelming success in Napa and Sonoma. Over 70 vineyards, and 5 of the 10 largest winegrape growers in the US, are already using Lumo smart valves to automate their irrigation and dial in their precision. With 24/7 remote control and block-level visibility into applied water volumes, growers are finally able to reliably verify that their crops are receiving the right amounts of water at the right times.  "The demand from growers beyond Napa and Sonoma has been strong, but we knew we needed to have dedicated local support in place to deliver an exceptional ex

Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...