Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

February 10, 2026 (Napa / Sonoma, CA) — On Wednesday, March 4, 2026, from 3:00 – 5:30 p.m., the Winemaking & Viticulture Roundtable of the Napa-Sonoma chapter of Women for WineSense (WWS) will host a timely proprietary technical presentation, “Vintage 2025 ETS Insights and New Tech Updates for Red Blotch and Smoke Taint.“ The event opens with a networking wine mingle at Crocker & Starr followed by a behind-the-scenes production tour and an engaging technical viticulture and winemaking research presentation and discussion with guest experts from ETS Labs research scientists Dr. Rich DeScenzo and Dr. Eric Hervé. This presentation will focus on actionable information to help winemaking and viticulture attendees get a strategic first look at vintage 2025 overall, plus the latest technological updates related to Red Blotch disease and smoke taint.  Attendees will hear this first synthesis of proprietary 2025 data and the additional research,

Every winery hosts events. A release party, a tasting experience, a harvest dinner. They’re great for engagement, but not all events drive wine club growth. Then, there are signature events—the ones that members build their calendars around, the ones they wouldn’t dream of missing. One of our winery customers hosts an event so popular that thousands of wine club members travel from all over the country to attend. It’s not just another wine release party—it’s a destination experience. The result? A wine club that people don’t just join—they stay in, year after year, because they don’t want to miss out. Not every winery can host a festival-scale event, but the concept holds true at every level: a well-crafted, exclusive event can drive massive growth for your wine club. What Makes a Signature Event Different? Not all winery events move the needle on wine club growth. A signature event isn’t just another tasting or release party

Our latest Sustainable Winegrowing podcast episode brings together two of Turrentine Brokerage’s leading experts—Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker—to explore how the wine industry can navigate a market defined by oversupply, shifting demand, and the growing push for sustainability. Listen to the full episode Play Episode 269: From Surplus to Strategy Meet Your Hosts Audra Cooper With nearly two decades at Turrentine Brokerage, Audra leads our grape brokerage team. A Central Coast native with a background in Agricultural Economics (CSU Fresno) and strategic management, Audra champions data-driven strategies to keep clients ahead of market shifts. Eddie Urman A Paso Robles native and Cal Poly alum, Eddie brings over ten years of vineyard management and brokerage experience to his role as Central Coast Grape Broker. Known for his deep grower relationships and hands-on market analysis, Eddie helps clients turn changin

Afternoon Brief, February 23rd

How a Napa Farming Nonprofit Became a Political Power Broker—And Got Caught Up in a Federal Investigation: A mysterious federal investigation unfolding in Napa Valley has ensnared one of the wine industry’s most powerful entities...

🙏 We'd like to thank everyone who attended our first annual Worth of Water Summit at Clos Du Val last week! It was an honor to host some of the world's best growers and have an evening with them to collaborate on the future of irrigation and discuss the important role that technology will have in helping save time, money and water. 🕓💵💧 We are already counting down the days until next years event! Have a happy harvest everyone! 🌿

Shady Lane Cellars Hosts Harvest Barbecue Sept. 18 in Sutton’s Bay

Experience Michigan wine, BBQ and live music by Jeff Bihlman August 10th – Each summer, Shady Lane Cellars brings sustainably-made Michigan wine to the forefront as visitors flock to the Leelanau Peninsula. And come Sept. 18, the winery staff will bring back a favorite annual event, Harvest Barbecue. It’s a time to celebrate the wine […]

(Healdsburg – CALIF.) —  Flambeaux Wine is the featured winery in the new docuseries CRUSH from SOMM TV set to premiere on Friday, December 18. Flambeaux’s Owner and Vintner Art Murray, along with the winery’s Winemaker Ryan Prichard, share the experience of the 2020 grape harvest with New York-based sommelier Shakera Jones who hosts the television show. Three generations of the Murray family pick grapes with Jones […] The post Sonoma’s Flambeaux Winery featured in New SOMM TV Docuseries appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/23/flambeaux-winery-featured-somm-tv-docuseries?utm_source=rss&utm_medium=rss&utm_campaign=flambeaux-winery-featured-somm-tv-docuseries Published Date:Wed, 23 Dec 2020 19:01:26 +0000 

Sebastopol, CA - August 25, 2020 - American Winesecrets, LLC. (Winesecrets), North America’s wine taint mitigation expert has partnered with Napa Wine Co. , Napa’s leader in high quality, reserve lot custom crush to provide an artisan-scale Flash Détente system at the Oakville crush facility. Flash Détente removes pigments from grape skins instantaneously prior to fermentation and has proven beneficial in reducing the impact of smoke exposure once the wines have completed fermentation. The smoke-taint causing volatile phenol compounds accumulate in grape skins during wildfire incidents. Flash Détente streamlines red maceration by rapidly heating must and then cooling it instantaneously in a vacuum chamber. The treatment results in the rupturing of cell walls initiating an efficient breakdown of the structure of the berry. The smoke aromatics are carried off with water vapor in the vacuum. “Flash Détente has a key advantage over