Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

2.62: A Historic Reset by Steve Fredricks  The release of the preliminary 2025 California Crush Report confirms an evolutionary shift in the state’s wine landscape. With the total crop recorded at 2.62 million tons, the industry has hit its lowest production level since 1999. This marks the second consecutive small harvest, resulting in a staggering one-million-ton decrease in tons harvested compared to just two years ago. For the consumer market, this translates to roughly 73 million fewer cases available between the 2023 and 2025 vintages, reflecting a deliberate, industry-wide effort to bring wine production back into balance with current demand.  The impact of this contraction was felt most acutely in California’s interior regions. While coastal areas saw a 51,000-ton decrease compared to 2024, the interior experienced a much sharper drop of 170,000 tons. This disparity highlights a significant trend: acreage is being removed from production at a higher rate

The supply chain behind a bottle of wine is more intricate than most consumers realize. Between harvest and delivery, wineries juggle transportation, storage, labeling, compliance, and customer fulfillment—each step carrying its own risk to quality, timing, and brand perception. For many, these processes are spread across multiple vendors, systems, and touchpoints, making consistency hard to maintain and visibility even harder to find. Yandell Companies takes a different approach. As a fully integrated logistics provider with deep roots in the wine industry, Yandell brings transportation, warehousing, value-added services, and DTC fulfillment together in one connected system—built to match the pace and complexity of modern winemaking. From Raw Materials to Your Customer’s Doorstep Unlike most third-party logistics providers (3PLs), Yandell owns and operates the full infrastructure. That means: A dedicated fleet of dry vans, tankers, and specialty trailers for tra

March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition. According to the new state data, the total tons crushed came in at 2.62 million tons, a figure that is above initial projections and well above what was felt by the industry. This statewide volume is 8% below 2024 and 23% below the 5-year average. Total red wine production declined by 9% and white wine production declined by 6%. “The decrease in tons is still very positive news for the industry overall,” said Steve Fredricks, President at Turrentine Brokerage. “The 2025 vintage highlights the industry’s directional shift of declining production and an overall restructure of the industry. 2025 represented continued challenges for grower

On April 7-8, 2026, a collection of esteemed wine professionals will gather in Santa Rosa, Calif., to evaluate entries in the 2026 Press Democrat North Coast Wine Challenge. Competition managers are now accepting entries for the 14th annual NCWC, considered among the most prestigious wine challenges in the United States. This regional competition rates wines exclusively produced and bottled in Northern California’s premier winegrowing region to determine which wines are considered the Best of the Best. Eligible wines must be made from fruit sourced in the North Coast AVAs of Lake, Mendocino, Napa, Sonoma, Marin and parts of Solano counties. This includes any bottled wine labeled with these AVAs as their main source of grapes and whose winery is in California. “The Press Democrat North Coast Wine Challenge is unique in that only wines made from grapes grown in the six North Coast counties are allowed to enter,” says Daryl Groom, chief judge of NCWC. “With that, t

Wineries today are navigating tighter margins, fluctuating production volumes, and increasing pressure to stay operationally agile. From harvest spikes to storage and logistics challenges, having the right equipment—without overextending capital—has become a strategic priority. That’s where Container Logic fits into the conversation. Container Logic specializes in stainless steel containers and tanks designed for beverage and food manufacturers, with solutions that align especially well with the realities of wine production. Their offerings support key winery needs including fermentation, storage, blending, and transport—while giving producers flexibility in how they access that equipment. Built from high-quality stainless steel, Container Logic’s tanks are engineered to protect product integrity and withstand the demands of commercial production. Options include single-wall, jacketed, and insulated vessels in a range of sizes, allowing wineries to match

An exceptionally small 2025 grape harvest would help balance wine inventories and potentially stimulate grape demand next year There wasn’t much change in the complexion of the wine market in the third quarter. Sales continued to decline across channels and price points, though at varying rates. Some segments improved while others worsened. Wine exports continued to flag because of provincial bans in Canada.  I continue to believe the slump is mainly structural, particularly at the lower end of the market (see Page 3). But I also believe economic factors such as inflation and depressed consumer sentiment have played a role, and I expect wine sales to firm up once the economic backdrop improves. Unfortunately, we aren’t expecting much change in the economy, for better or worse, in the months ahead, so the wine market isn’t likely to see much improvement either.  2025 was a painful year for California grape growers. Weather was an issue, but the grape market p

Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions. Let’s talk about how. Why Dry January Is Only the Beginning Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand: Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no

Plata Wine Partners is a premium “vineyard-to-bottle” production house rooted in California’s top coastal AVAs. With more than 20,000 acres of sustainably managed vineyards, Plata provides bulk-wine, private-label, and custom-program solutions for brands of all sizes. Their team brings together expertise in viticulture, winemaking, production, and finance to deliver programs aligned with modern consumer preferences. As the business evolved, Plata recognized that their Winemaker’s Database (WMDB) system lacked the accuracy, speed, and real-time visibility required by a 12+ facility production model. Plata implemented InnoVint in 2024, and the difference after just one harvest was remarkable. The Challenge: A System That Slowed Down the Entire Business Before InnoVint, Plata’s production and finance teams were burdened by manual processes that made everyday work harder and introduced costly risk.  Excessive manual data entry. Every two weeks, the

Incremental buying keeps bulk market ticking over In its ‘World Production Outlook: First Estimates 2025’, published in late November, the Organisation of Vine & Wine (OIV) estimated global wine production at between 228 and 235 million hectolitres. The mid-range projection – 232 million hectolitres – would, the OIV stated, represent a 3% recovery from the provisional 2024 figure of 225.8 million. We suspect the OIV’s midrange projection could be an overestimate, as it includes a questionable expectation of the US harvest: rather than larger as the OIV states, California’s 2025 crop is widely assumed to have come in even smaller than 2024’s twenty-year low. Widespread non-harvesting of uncontracted grapes meant a disparity between crop potential and the tonnages that in fact crossed the scales. The OIV’s estimate of Italy’s harvest could also be downwardly revised, after reports that some deleterious effects from adverse condit