Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

Picture this: 20 wineries each contribute $100 and collectively receive a sophisticated marketing tool that works 24/7 for years to come, referring business to each other, marketing their area, and creating memorable experiences for visitors. With HipMaps' Harvest Special it's even easier for groups of winery partners like yours to maximize your marketing budget with a collaborative HipMap! The Math That Makes Sense With HipMaps' Harvest Special*, your group receives a 10% discount on a custom HipMap, bringing the normal $1,999 price down to $1,799. AND you receive unlimited HipMaps app uses for the first year! When shared among 20 participating wineries, that breaks down to just $90 per winery in year one with no additional charges. After the first year, HipMaps app hosting ranges from $100 to $1,000 annually depending on usage, meaning each of your 20 wineries would contribute between $5 and $50 per year for ongoing hosting – still less than most wineries spend on a

If you’re a winemaker, winery owner or executive, you know that crafting wine is anything but a straightforward manufacturing process. And small decisions can make and break profits. Winemaking isn’t a simple recipe; it’s an evolving blend of art, science, and constant hands-on adjustments. Every harvest, blend, and barrel is unique, meaning there’s no “one-size-fits-all” approach to production. That’s where traditional Enterprise Resource Planning (ERP) systems fall short. While they’re great for tracking your general ledger, automating order management, and tracking case goods inventory, they don’t understand the nuances of wine production. In this article, we’ll get into why ERPs just aren’t a good fit for the cellar—and why integrating purpose-built winery solutions can make all the difference. Where ERPs Miss the Mark for Wineries No Vineyard Tracking or Insights Winemaking starts in the vineyard, but most ERP

Things certainly were looking up a few months ago. Harvest ended. Nothing in Sonoma or Napa caught fire. And we even got rain! A lot of it. Here in Windsor, we finished out 2021 just south of 20 inches of rain for the fall season. But then that was it. I may not have made it through dry January, but the weather did. Now we’re looking at a February that’s just as temperate. Roll the footage… We love our soil probes here at AV, so let’s take a look at how this year stacks up against its parched predecessor. Below is a Napa site. Now keep in mind, we had some rain in February of 2021, but as you can see the moisture reserves that we accumulated in the fall have left us exactly where we were last year, and that’s not a comforting place to be… Ditto in the Russian River Valley…  So is 2022 going to be just as hard? Yes and no. One of the major problems last year was running out of water. If you use surface water-fed ponds, the early rains w

2020 Wine Consumption Up in Brazil, Down in China and Flat in U.S.: Global wine consumption fell only 3% during 2020, according to the OIV in Paris, in their annual state of industry report today. The decline was primarily due to the impact of Covid, reported Pau Roca, Director General of the OIV, who compared it to the impact of the 2008 financial crisis... The post Afternoon Brief, April 20th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/20/afternoon-brief-1847?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1847 Published Date:Tue, 20 Apr 2021 22:00:06 +0000