Sip, sip, hooray! Congratulations on winning an accolade for your winery - now it’s time to announce this to the rest of the world, humbly and strategically of course.  Why Awards Can Be Marketing Gold Whether it’s the renowned National Wine Awards or British Columbia Lieutenant Governor's Wine Awards, industry achievements are powerful marketing tools your winery can leverage. They help solidify your winery’s reputation and credibility as the cream of the crop, and set you apart from competitors. Not only can you use this news to generate positive media coverage, it also reminds tasting room visitors of your product’s quality and commitment to excellence.  Most importantly, awards recognize the efforts of your staff, instilling pride, boosting morale, and spotlighting your team’s talent and overall “awesome-ness.”  8 Ways to Make the Most of An Award  We don’t suggest you win an award , have an internal &ldquo