You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first welcome to the final touchpoint, you’ll learn how small, deliberate shifts in approach can significantly improve conversion, deepen engagement, and create lasting customer relationships. If you want stronger results from every tasting room interaction, this is a session you won’t want to miss. Wednesday, April 22nd, 2026 at 10:00 AM – 11:00 AM (PT) RSVP Now ABOUT THE SPEAKER Liz Mercer WISE Coach & Content Developer Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Manage

The Duckhorn Portfolio, North America’s premier luxury wine company, has selected InnoVint as its winery operating system following a comprehensive evaluation and RFP process. The decision reflects Duckhorn’s focus on modernizing its winemaking operations with a platform and a partner capable of supporting both current complexity and long-term growth. Why The Duckhorn Portfolio Chose InnoVint The Duckhorn Portfolio sought a modern, scalable solution to unify winemaking operations across multiple facilities while maintaining accuracy, compliance, and operational visibility. InnoVint was selected not only for its integrated, production-first platform, but for its deep industry expertise and proven ability to guide complex wineries through system transitions with confidence. “InnoVint stood out as more than a technology provider,” said PJ Alviso, Vice President of Winegrowing at The Duckhorn Portfolio. “During our evaluation of the winemaking software options

G&D Chillers Unveils New Sustainable Refrigeration Technology and Industry Innovations G&D Chillers, known for producing the most reliable premium chillers used in commercial brewing, wine, cannabis, food processing, biogas and other manufacturing industries for more than 30 years, is proud to announce a series of groundbreaking innovations set to redefine the refrigeration landscape in 2025. From sustainable cooling technology to expanded industry partnerships and advanced training programs, G&D Chillers continues to drive the future of industrial chilling solutions. Revolutionizing Sustainability: Elite 290 Microseries & New Belgium Installation G&D Chillers proudly introduces its latest environmentally friendly innovation in alternative refrigerant-based chilling: the Elite 290 Microseries is designed to deliver unparalleled efficiency while significantly reducing carbon footprints. These advancements mark a major step forward in sustainable cooling solution

Afternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...

The wine industry is evolving toward a circular economy. Pioneers in this movement include viticulturists who began the transition to regenerative agriculture and wineries leading the move to renewable energy like solar fields or more sustainable materials, such as lightweight bottles and post-consumer recycled labels. Efforts are spreading from these innovators to the broader industry as the impacts of climate change increase the urgency and neighbors see the effectiveness of these solutions. “While every industry is subject to trends, it is especially true for wine,” says Michael Garretson, who manages the RafCycle program at UPM Raflatac. “That could be because these companies are close neighbors. Driving along Highway 29 through Napa Valley, you see one winery after another. The same is true in Sonoma or Santa Barbara. They know each other; they’re members of the same organizations, attend the same conferences and events, and talk to each other. Even for a g

Afternoon Brief, October 30th

Rudy Back in the Fake Wine Game: The world's most notorious wine counterfeiter is at it again – this time with his clients' blessings...

Afternoon Brief, August 22nd

Sherry Lehmann’s Landlord Sues Iconic Wine Shop over $3.6 Million in Unpaid Rent: Sherry-Lehmann’s landlord is suing the iconic wine retailer as well as its former owners over $3.6 million in unpaid rent – and is demanding that its shuttered store on Park Avenue be cleared out immediately, according to a court filing...

While associated with fun and frivolity, sparkling wine is a complex wine of many moving parts that requires serious skill to make. We catch up with some of the leading lights in the fizz industry, from Champagne, Spain and England, to find out the secrets of their craft and the challenges surrounding creating a consistent sparkling wine style in an ever-changing climate. Synonymous with celebration, sparkling wines are easy to enjoy but challenging to create. Crafting quality fizz requires a skilled hand, well-trained nose, razor-sharp intuition and nerves of steel come harvest time, when deciding on the perfect moment to pick feels like a game of Russian roulette. Cellar masters are the wizards of the wine world, able to create a consistent style of wine each year from hundreds of elements amid increasingly erratic weather conditions. They have to be time travellers too, projecting themselves into the future when tasting aggressively acidic base wines, working out how they will harmo