In the film Field of Dreams, a quiet voice whispers a simple promise: “If you build it, he will come.” The idea was never really about baseball. It was about creating something meaningful and trusting that the right people would be drawn to it. The wine industry is standing at a similar crossroads. For decades, wineries have operated on a simple assumption: make great wine, tell a compelling story, and consumers will come. Craft the product. Earn the accolades. Build the brand. But the next generation of wine consumers is telling us something different. Gen Z, now entering legal drinking age and shaping the future of hospitality, is not primarily seeking bottles to collect or scores to chase. Many say they are looking for something more fundamental: connection, community, and places where they can gather with friends away from the constant pull of the digital world. In other words, they are looking for a third space. For winery owners, executives, and Direct-to-Consumer lea

In this episode of the WIN Insider Series, George Christie sits down with Polly Hammond, Founder and CEO of the international wine marketing agency 5forests, for a candid and thought-provoking conversation on the future of wine marketing. Polly shares insights drawn from her global experience, tackling everything from why good marketing strategies often go unused, to how wineries can better embrace data, video, and AI to connect with today’s consumers. She emphasizes the importance of collaboration between marketing and sales teams, challenges in hiring and training, and why understanding your audience is the foundation of every successful brand strategy. Polly also introduces her latest project, The Wine Marketer’s Radar, a short-form video series that distills key consumer and digital trends from outside the wine world—built to inspire fresh thinking for wine brands navigating an evolving marketplace. Check out ‘The Wine Marketer’s Radar’ Podcast

Afternoon Brief: New US Alcohol Report Tainted by Bias, Conflicts

Broad Group of National Agriculture, Beverage and Hospitality Associations Urges Secretaries of USDA and HHS to Reject Findings...

Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach

By Kathleen Willcox Polly Hammond has been touting the power and potential of digital marketing for decades well before most anyone in the wine

Introducing Dr. Konstantin Frank’s Dry Rosé of Saperavi

A Modern Take on an Ancient Georgian Variety Hammondsport, NY, June 2024 – Dr. Konstantin Frank Winery is thrilled to unveil its latest creation, the Dr. Konstantin Frank 2023 Dry Rosé of Saperavi (SRP, […]

In collaboration with the Lake County Winegrape Commission, HotSpot AG will give a live demonstration on agricultural pump and valve remote control. Laura Garza from the Mendocino RCD will discuss determining when to schedule vineyard irrigation. Learn about how to interpret pump efficiency results and when to use a Variable Frequency Drive from Tom Hammond with the Sonoma RCD. Refreshments are provided by the Lake County Farm Bureau. Uncover the latest and greatest technology in irrigation that allows for remote monitoring, control, and scheduling for maximum efficiency to boost your bottom line! Agenda:  7:00-7:15 am Refreshments 7:15-8:00 am Laura Garza, Mendocino RCD 8:00-8:45 am Tom Hammond, Sonoma RCD 8:45-9:15 am HotSpot AG Training Center 9:15-9:45 am L&L Live Demo 9:45-10:00 am Feedback from Julio Gonzales and general questions Location: Mauritson’s Nova Vineyard, 6153 Staheli Dr, Kelseyville, CA 95451 Time: July 9th, 7am-10am  Register for Free

Upcoming Events at Point of the Bluff Vineyards

June 21st – Hammondsport, NY – Point of the Bluff Vineyards is excited to announce our upcoming summer events! Farmer’s Market Thursdays from 5-7pm through September 30 Experience our Farmer’s Market featuring our very own, Glenn Scott Farm, and shop home-grown, fresh, and nutritious foods while supporting local artists, makers, growers, and producers. There will […]

March 10th – Leawood, Kansas — Agspring, a third-party logistics provider to agricultural supply chains, has named David J. Hammond vice president strategic sales for its Agforce Transport Services subsidiary. He is responsible for overseeing Agforce’s wine and spirits teams to provide logistics solutions for customers in California and elsewhere. “Dave has been a long-term mentor […] The post Agspring Names David J. Hammond VP Strategic Sales appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/10/agspring-names-david-j-hammond-vp-strategic-sales?utm_source=rss&utm_medium=rss&utm_campaign=agspring-names-david-j-hammond-vp-strategic-sales Published Date:Wed, 10 Mar 2021 19:25:36 +0000