After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and a bucket hat. Within a few hours, more than 70% of the members had jumped in and chosen their gifts. “Adding in that layer of customization for the customer is such a huge win and it’s amazing to do it without complicating operations,” Micaela says. “You don't find that balance very often - usually you’re sacrificing one or the other.” Firestone Walker Brewing Company has been an iconic Brewery and Merchandise brand on the Central Coast of California for almost 30 years, but it wasn’t until the global pandemic hit that they started exploring direct-to-consumer sales online for their beer products. It’s not surprising given how many

Run your business like the big guys—without their overhead. Activ8 Commerce gives you everything you need to grow—right out of the box. POS, Club, and eCommerce, and much more! All working together from day one. But what if you're ready to take things even further? You can. With optional powerful integrations with leading solutions like Tock for reservations and Klaviyo for advanced marketing, you can connect Activ8 Commerce to the tools big brands use—without losing the simplicity of your all-in-one foundation. Guests can book and buy with ease Customers and club members stay engaged and loyal Emails feel personal—and drive results You stay in control of it all Whether you're building from scratch or leveling up, Activ8 is built to support your business—your way. Discover Calm Connected Commerce. And with your first year free, there's no barrier to getting started: No subscription fee No setup fee No reason not to wait Book Your Demo Now

It's not for the faint of heart Going no-till certainly has been picking up steam in recent years, and overall it’s a good thing. When I first got involved in viticulture back in 2010 I was living in Italy. Like a lot of Mediterranean viticultural areas, there was a tendency to disc everything all the time. If you didn’t have a barren wasteland with vines poking out of it, you weren’t a good farmer. Anything you couldn’t get to with a tractor you sprayed with herbicide. One of my first vineyard jobs in Italy was spraying glyphosate out of a backpack sprayer all spring. I felt like I was in the final scene of the Godfather! Minus the dying part. Herbicide: the new four-letter word Mentalities have shifted since then both in Europe and here in the states. All in all it’s a good shift. We’ve all seen places that have gone on for years and years using herbicide to a point where you don’t even need to spray it anymore because that soil is so d

The 2025 Barrel Weekend is all about tasting wines from the past, present and future. This annual weekend event has been reimagined for its 47th anniversary, letting the wineries along the Wine Road focus on more than just tasting wines from the barrel. And, giving tasters new opportunities for exploring and learning about wine. More Tasting Options With wineries pouring wines from past (library wines), present (current release wines) and future (barrel samples), attendees have more choices and can choose what they most enjoy or what they seeking to restock their wine cellars. As you look through the online Barrel Weekend program, you’ll discover wineries pouring wines from one, two or all three of the category options. This information lets you, the ticket holder, design the tasting path that suits your palate preferences. If you love tasting only barrel samples and possibly buying wine futures, you can still do that. But, if you prefer to taste wines that are currently availabl

“Cuvaison’s light-filled tasting room is an antidote to the dark, cellar-like atmosphere found at many wineries,” notes Tina Caputo in her recent article in the Press Democrat, "A Couple of Tech Guys Opened Napa’s Cuvaison 55 Years Ago. It Keeps Getting Better." Congratulations to Cuvaison on this well-deserved recognition! For more details on this project and how our construction team helps wineries create unforgettable spaces, explore our work at Nordby Construction. https://www.gasarchitects.com/cuvaison https://www.cuvaison.com/los-carneros-wine-tasting https://www.pressdemocrat.com/

Afternoon Brief: September 5

e Napa Wineries Sue Napa County in Federal Court: After years of their concerns falling on deaf ears, three Napa wineries have joined forces to sue Napa County in federal court to address longstanding violations of constitutional rights. The participating wineries are Summit Lake Vineyard, Smith-Madrone Winery, and Hoopes Vineyard...

OUR FIVE TOP MARKETING PRIORITIES FOR 2024 TACKLE THE NEW YEAR LIKE A BOSS If you’re like most of us, the holiday marketing campaigns are well underway, and you’re now focusing on next year’s budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA furniture—you’re looking for simple, clean lines and straightforward instructions. But, you soon realize you are missing some tools to assemble the Järvfjället and wonder if you should have gone with the Ödmjuk instead. So grab your metaphorical Allen wrench, and let’s build a marketing strategy that’s as sturdy as it is stylish, with just the right amount of snarky commentary along the way. 1. KNOW THY CUSTOMER Your customers aren’t generic – they are unique and won’t be won over by vague, generic messages. If you write copy like everyone else and post the same boring stock bottle shots like everyone else, it’s like you&

The Cazaux Aerosmooth pump is an innovative step forward in cap management and homogenization during fermentation: not a punch-down, not a pump-over but a true and gentle homogenization between liquid and solid phase. The Aerosmooth pump is for winemakers who want a gentle mix between berries and juice in a short time with great control over the winemaking. In addition to quickly breaking the cap and allowing a very effective homogenization, its usefulness is based on its ease of cleaning, ease of use, safety in labor and its speed of action. Aerosmooth pump works on recycling gas to homogenize a tank; it can be CO2 from the top of the ferment or oxygen from the atmosphere.  WATCH AEROSMOOTH IN ACTION  Hear From The Winemakers… “We have 18 large tanks we do pump-overs on, normally we have 2-3 guys working 5-6 pump-over devices and it would take us roughly about three to four hours to hit all those tanks. With the Aerosmooth, instead of taking 30 minutes, we&rsquo

Our latest webinar, “How to Choose the Best Pump for Your Winery”, where we focused on learning about different cellar pumps and their unique features to best decide which is the best option for your winery is live on our YouTube channel. Please feel free to watch at your convenience and contact us at bvna@buchervaslin.com with any questions.  Best Pump for Your Winery Recording   “We have 18 large tanks we do pump-overs on, normally we have 2-3 guys working 5-6 pump-over devices and it would take us roughly about three to four hours to hit all those tanks. With the Aerosmooth, instead of taking 30 minutes, we’re only taking 5 minutes with one guy and in about an hour and a half we can do all 18 tanks. The labor saving alone has made a huge difference for us, taste wise we are getting a better extraction and a better flavor profile that you get on smaller tanks. Ease of use is simple, minimal training is required, so far its been a big succes

What makes California Payroll different than the other guys? We're the specialists for HR/Payroll in California but also provide services to the other 49 states. We have real people ready to help you with your specific problems. No more pounding 0 to try and get away from the automated voice messaging systems here! Experience the difference for yourself by talking with our team and requesting a demo!  https://californiapayroll.com/?utm_campaign=WIN%20Campaign&utm_source=WIN&utm_medium=social%20media