Beyond doing good for the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, get insight into the significance of sustainably grown grapes in the larger market from Gregg Hibbits, who has nearly 30 years of experience selling wine grapes. Over the course of his career, he has experienced a shift in what his grape-buying clients are looking for. Keep reading for highlights from his interview on Episode #83 of the Sustainable

Since 2016, farmers, winemakers, and wine enthusiasts have listened to the latest science and research for the wine industry from the world's top experts and experienced growers via the Sustainable Winegrowing Podcast. In the time it takes to drive between vineyards, listeners enjoy technical episodes featuring expert discussions covering every aspect of wine business from microbes for soil health to designing a vineyard for sheep grazing, and from barrier sprays for smoke taint to using satellites to detect diseases. New technical interviews are released the first and third Thursday of the month. In 2022, Vineyard Team added Marketing Tip Mondays to the lineup of monthly releases. Searches for sustainable goods have increased globally by 71% since 2016. As consumer demand for sustainable wines grows, brands want to know how to communicate their good work in the marketplace. These under-five-minute micro podcasts released on the second and fourth Monday of the month give quic