Each summer, Sunridge Nurseries looks forward to participating in the various table grape field days organized by our esteemed breeding partners, Grapa Global™ and Bloom Fresh Global™. These events serve as a celebration of innovation, where we explore the forefront of fruit cultivation through engaging vineyard tours, informative technical presentations, and exclusive fruit tastings. The turnout is consistently impressive, with dedicated growers from around the globe coming together to exchange knowledge and experiences. These events are opportunities to reflect on our commitment to nurturing a global community within the viticulture industry. We take great pride in our involvement in these field days, as we not only share our expertise but also support growers seeking reliable, long-term partnerships to source the most sought-after varieties. This past July and August, Table Grapes' Vice President of Sales, Dustin Hooper, attended each of the ARR

As we continue to celebrate our 50th anniversary, we have been looking back at the history of the Turrentine Market Update Newsletter for previous analyses that also could apply today. Below is from a 2001 Newsletter that we feel resonates with the current conditions: A thousand brands have a bright idea, a bright idea to preserve margins. And it’s a bright idea nobody else has thought of. They are all going to sell less but upgrade quality. At the same time, everyone is producing more grapes and more wine. You may wonder, of course, how that’s going to work. Everyone makes more and everyone sells less but, through the magic of modern finance, it all works out. Somehow. The key is that THE OTHER GUY WHO HAS NOT FIGURED OUT THE PROGRAM will buy all of the excess and will sell it in some previously unknown market east of Kurdistan. Apparently, it’s a big secret exactly who THE OTHER GUY is. It is so secret that THE OTHER GUY doesn’t even know who he is. Someone sh