Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide explores how wineries across the country are turning their tasting rooms into destinations—balancing local charm, modern convenience, and genuine hospitality. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weeke

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative beverages—non-alcoholic wines, wine-based cocktails like Frosé, and low-alcohol spritzers. These trends are carving out significant space, appealing to younger generations, health-conscious consumers, and a broader range of visitors. The rise of alternative beverages in tasting rooms isn’t just a fleeting fad—it’s a response to shifting consumer preferences and lifestyle trends. The adaptability of tasting rooms to these new offerings is a testament to the industry’s resilience. The question now isn’t whether tasting rooms should adapt, but how they can complement the core identity of wine while capturing the attention of a broader audience. Changing Consumer Preferen

In this challenging business environment, solutions are in short supply but critically valuable. Good news! The annual SVB Wine direct-to-consumer survey offers a pathway to insights and is currently open for your participation! This is the grandaddy of DTC surveys, taken by thousands of wineries over the decades.   This year, a compilation of crowdsourced ideas will be crafted into a guide, exclusively available to those who take 15 to 20 minutes of time. Moreover, participants of the survey will receive an exclusive detailed slide deck comprising dozens of slides reserved only for respondents. Ready to go?

If you missed out on our first promo, we’ve got great news for you! We’re excited to offer another opportunity to enjoy our exclusive 2-for-1 Vintners' Selection Tastings. This hand-selected tasting features a variety of offerings from our Grand Cru member wineries, giving you a unique, customizable wine experience. Reserve your 2-for-1 tasting by February 28th and schedule your visit at your convenience in the months ahead! We’re happy to be children and dog friendly, so whether you're sharing the experience with friends or family, our Vintners' Selection Tasting offers a unique and personal wine experience. Enhance your visit with one of our cheese and salumi boards, starting at $35, thoughtfully paired to complement your wine selection. We’re open daily from 10am to 4pm, and our bottle shop is stocked with over 50 wines and unique varietals, perfect for taking a little bit of Grand Cru home with you. We look forward to celebrating the season with

Two K Farms Cidery and Winery 2022 Bubbly Riesling Takes Top Honors November 15, 2024 — Winners have been announced in the 2024 Harvest Challenge Wine Competition. After two spirited days of judging,Two K Farms Cidery and Winery 2022 Bubbly Riesling took the top prize. It was also awarded Best of Show Sparkling Wine. Coming in at 97 points, judges praised the wine for its “Mouth watering citrus and honeysuckle”; “Lingering tropical finish”; and “Perfect bubbles.” They also called it “Well balanced.” With a record number of entries from across the globe, the Harvest Challenge bases judging on a group of vineyards (or even vines) from the same region, belonging to a specific appellation and sharing the same type of soil, weather conditions and grapes that combine to give personality to the wine. In other competitions, terroir is ignored. At the Harvest Challenge, judges taste wines alongside other wines of the same appellation. W

At the edge of the coastal redwoods lies a ranch where two young doctors from upstate New York, Marguerite (known as Beba) and Paul Frey, settled on 95 acres to raise their family. Their home is nestled between the Mendocino and Coastal mountain ranges in a narrow valley that opens into Mendocino County’s Redwood Valley. The headwaters of the Russian River lie just 5 miles north, past a Buddhist monastery, and upward into the mountains. The Frey family grew to twelve children amid the valley’s natural beauty and abundant native plants and wildlife while its vineyards and gardens thrived in the fertile soil.  “My mom and dad bought the ranch in 1962, the year I was born,” says Frey Winery winemaker Paul Frey (the younger). “Then they got all of us kids out there to plant the vineyards in 1967. We started making wine in 1978 and became an official bonded winery in 1980. Our wineries were organic from the beginning ― before the term organic was defined

FAMILY FRENZY IN WINE COUNTRY: THE CASE FOR KIDS AND CANINES Let’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re bracing for a packed day at the Tasting Room, and Murphy’s Law is in full effect. Two of your staff are out sick; another is off serving the crowd at an art and wine festival downtown. You unlock the door at 10:01 AM, only to be greeted by a frazzled family of five: mom, dad, and three rambunctious kiddos. The younger two are reenacting a wild-west shootout with gravel as ammo, while the third is glued to an iPad, deep in the latest YouTube Kids saga. Mom and Dad look like they’ve just survived a hurricane, and you have a “high-roller” group arriving in fifteen minutes. And then comes the kicker: “Can we bring in our German Shepherd?” You contemplate if it’s too late to call in sick. INCLUSIVE IS THE NEW BLACK If you have yet to hear, exclusive

As the cellar master of Krug, Julie Cavil has one of the most revered and respected jobs in Champagne. She explains the creative process behind the flagship Grande Cuvée, how Krug evolves over time and how the 2022 vintage is shaping up. How did it feel to become Krug’s first female cellar master? Rather than saying I’m the first female cellar master, I’d simply say I’m the eighth cellar master in the history of the house. It’s my job to perpetuate the dream of the house’s founder, Joseph Krug, each year with a new Édition of Krug Grande Cuvée. I’ve been with Krug since 2006 and prior to becoming cellar master, I was winemaking director and a member of the tasting committee alongside former chef de cave Eric Lebel. The transition was seamless for us. I work with an immensely talented team on many projects, which keeps my job interesting.  Krug Grande Cuvée is made from a blend of up to 120 wines from more than

How have natural corks stayed on top of the wine world? Antonio Amorim’s efforts to make the cork business more innovative and sustainable have a lot to do with it Antonio Amorim has seen the closure industry change dramatically during his two decades at the helm of his family's 150-year-old cork business. (Courtesy of Amorim Cork) For centuries, cork has been the primary method of closing wine bottles. Then in the late 20th century came cheaper stoppers and—though not without some controversy—the value end of the market was suddenly awash in bottles topped with colorful plastic “corks” or metal screwcaps. That would have been alarming enough for a family cork business founded in 1870. But at the same time, high-end wineries were facing a problem with TCA taint, which could make wines smell and taste like musty cardboard or—in a way even worse for the producers—muted and boring, without being obviously flawed. The problem was largely blam

While associated with fun and frivolity, sparkling wine is a complex wine of many moving parts that requires serious skill to make. We catch up with some of the leading lights in the fizz industry, from Champagne, Spain and England, to find out the secrets of their craft and the challenges surrounding creating a consistent sparkling wine style in an ever-changing climate. Synonymous with celebration, sparkling wines are easy to enjoy but challenging to create. Crafting quality fizz requires a skilled hand, well-trained nose, razor-sharp intuition and nerves of steel come harvest time, when deciding on the perfect moment to pick feels like a game of Russian roulette. Cellar masters are the wizards of the wine world, able to create a consistent style of wine each year from hundreds of elements amid increasingly erratic weather conditions. They have to be time travellers too, projecting themselves into the future when tasting aggressively acidic base wines, working out how they will harmo