The SVB Wine Division's Direct-to-Consumer Report provides an important update on the evolution of tasting rooms, wine clubs and the industry’s other DTC activity. Thanks to our panelists Sonyia Grabski, Mary Jo Dale, Janiene Ullrich + Rob McMillan and to everyone who tuned in for today’s launch event.  Read our 13th annual report for the results of our 2024 DTC survey and a look at what’s next for the wine world. Download the report here.

The answer to the title question is yes, DTC is holding up, but as most in the industry will attest, it's a nuanced response that requires a discussion.  Sign up for the 2024 annual SVB Direct-to-Consumer Videocast presented next Tuesday, June 25th, to hear an expert panel discuss the findings from the 2024 Direct-Direct-to-Consumer Survey. What can you expect? After researching the wine industry for more than 20 years and producing this report for well over a decade, you can expect the same thing you always get: an honest and balanced view of the current direct-to-consumer market.  Would you like a teaser? Take a look at the chart below. There continues to be concern about visitation in wine country. 2021 was the best year in a decade post-COVID. It was a bounce-back year from 2020. We were never going to reach those heights anytime soon. But the chart above shows a nuanced change in the visitation pattern with a bottom in May of 2022. Since May 2022, while visitat

You're Invited!  2024 Direct-to-Consumer Wine Survey: Report, Results and Benchmarks Virtual Event Tuesday, June 25, 2024 9:00AM - 10:30AM PDT  Please join us for our 2024 Direct-to-Consumer Wine Survey: Report, Results and Benchmarks virtual event, where our panel of wine industry leaders will review the findings from our most recent DTC wine survey and share their thoughts on the evolution of the business as we head into the second half of the year.   During this live event, you will hear the latest DTC wine sales and marketing trends, examine industry growth strategies and participate in our panel’s Q&A session. A few of the topics we will address include: The impact of changes in consumer demographics and reduction of volume sales   The hidden benefits of the current overproduction throughout the US alcohol beverage industry The innovations that continue to propel direct sales beyond the tasting room Our panel of industry innovators hosting this

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t