It's tough out there right now. COVID cases are on the rise, scaring both our customers and employees. Bank relief programs are ending, but the virus looks like it is just getting started. Even if we are in an area that can open a tasting room, we're not sure what the rules are this week, or exactly how to alter our protocol to keep everyone safe. With harvest looming and the farming community profoundly affected, some wonder if they'll get their grapes picked at all this year. My day is spent hearing the stories and struggles of so many within our community, I wish I could do more to help. All I have to offer is my experience. This is not a sales article. I'm not pitching anything. I don't have a silver bullet, but I can share some advice on how to help your businesses. Waiting is not a strategy. The first day wineries were closed in California we lost 5 clients – all calling to apologetically say they were cutting spending while the tasting room was c