Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

The “Golden Rule”: Communicating Stories of Old Vines

Old vines are an essence of why great wines have always had an enduring appeal. By Randy Caparoso   Just minutes before the virtual awards webinar showcasing the 2024 Old […]

Afternoon Brief, October 16th

Bordeaux Arrests Made for Employing Under-Age Harvest Worker: Seven people have been arrested for allegedly exploiting migrant harvest workers, including an under age child, in Bordeaux...

Robb Report Named the Official Media Partner for the 2022 Golden Vines® Awards Supporting Diversity and Inclusivity Within the Wine, Spirits & Hospitality Sectors

Florence, Italy Will Serve As The Host City For The Annual Event From October 14-17, 2022 17 March – Earlier this week, Robb Report and Penske Media Corporation are delighted […]

Short List Announced for the 2021 Golden Vines Awards

9 September – Organised by Liquid Icons, the not-for-profit Golden Vine® Awards recognises the ‘star performers of the  fine wine industry’, as well as raising funds for the Gerard Basset Foundation with the aim of funding  diversity and inclusion-related wine education programmes, including the headline Taylor’s Port Golden  Vines Diversity Scholarships, worth £55,000 each for […]