Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries. In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the s

Afternoon Brief, February 14th

Pledge of €230 Million to French Winegrowers Is an ’Empty Promise’, Say Vignerons: The emergency fund promised to French winegrowers amid farmer protests is "just a promise", Rhône Valley vignerons tell Eloise Feilden...