Explore the newest RedChirp innovations, the latest carrier changes in the telecom industry, and how leading wineries are evolving their messaging strategies to stay ahead. Jennie Gilbert will be joined by industry experts Paul Learly, Founder of Assemblage Strategy Group, and a WISE (Wine Industry Sales Education) partner, bringing deep, hands-on experience from their work with hundreds of wineries. Together, they’ll share actionable strategies to grow subscriber lists (email too!), increase engagement, and what's working best to drive revenue during the challenges of today’s DTC wine market. Attendees will leave with timely industry updates, expert perspectives, and practical ideas they can implement immediately. Wine Sales Symposium - May 13, 2026 DoubleTree Hotel in Rohnert Park, CA Learn More

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations.  When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.  Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software. The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue. From Commerce to Conversation By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key be

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns You’ll see how wineries can: Automatically respond to common customer questions and handle routine support issues across various digital channels Escalate more complex requests — such as shipment issues or membership changes — to human support when needed Help customers manage wine club shipments before release with greater ease Capture high-intent leads and route them directly into RedChirp for follow-up and ongoing communication Use AI-powered insights within RedChirp to better segment audiences and optimize text market

This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience.  This practical, solution-focused session will cover:  Building internal buy-in  Creating clear goals and measurable KPIs  Designing a compliant, guest-friendly check-in process  Making data capture a sustainable habit  Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation  Hosted by:  Liz Mercer, WISE Partner & DTC Strategist  Jennie Gilbert, RedChirp Cofounder  and a special winery guest  Date/Time: Wednesday, December 10 at 1:00 PM Pacific Register Now

Join WISE Partner Liz Mercer, RedChirp Cofounder Jennie Gilbert, and a special winery guest for a forward-looking session on one of the biggest challenges in DTC wine sales: capturing guest information and consent. In-person tastings are among the richest — but often the most underutilized — sources of customer data, and wineries need fresh tools and strategies to grow their lists, stay connected after guests leave, and drive incremental revenue in today’s challenging landscape.  We’ll introduce an innovative new approach featuring customizable guest check-in forms, seamless integrations, and thoughtful opt-in processes that helps wineries collect actionable data from more visitors while maintaining a great guest experience. You’ll leave with practical guidance on implementation, staff adoption, creative incentives, and goal tracking, giving you a powerful new approach to grow your lists and revenue.  Register here.

Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue.  This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit.  Recent WISE

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up. “In just two years, RedChirp has gone from serving one to almost 900 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.” With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChir

Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Hear Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes.

We’re Bringing the DTC Master Series Online Join us on Wednesday, October 8 for a virtual event focused on helping wineries turn customer data into stronger wine sales. This event is designed to deliver practical, real-world strategies across CRM, SMS, and operations so you can build loyalty, improve personalization, and drive revenue.  What You’ll Learn  How to create a CRM-first culture across your team  SMS strategies that increase engagement and sales  How fulfillment and operations enable brand loyalty  Real examples from wineries seeing results  Featured Speakers  Liz Mercer – WISE  Mike Fishman – Commerce7  Jennie Gilbert – RedChirp  Pawel Smolarkiewicz – Wineshipping  Don’t miss your chance to sharpen your DTC strategy without leaving your desk. Register Now.

Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Join Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes. We’ll cover the key players (CSPs, carriers, aggregators), the special compliance hurdles for alcohol, and today’s hot-button issues like spam rejections, shortened links, and holiday slowdowns. Plus, get a first look at the future of messaging with RCS—what it is, why it matters, and how to prepare. You’ll walk away with insider knowledge to help you feel more confident and expert in managing winery text messaging. Bring your questions for live Q&A! October 2 @ 11:00 am PT Register Now Speakers Jennie Gilbert, CoFounder / RedChirp  John Anthony, Sr. Account Manager / Bandwidth   Sponsored by RedChi