Explore the newest RedChirp innovations, the latest carrier changes in the telecom industry, and how leading wineries are evolving their messaging strategies to stay ahead. Jennie Gilbert will be joined by industry experts Paul Learly, Founder of Assemblage Strategy Group, and a WISE (Wine Industry Sales Education) partner, bringing deep, hands-on experience from their work with hundreds of wineries. Together, they’ll share actionable strategies to grow subscriber lists (email too!), increase engagement, and what's working best to drive revenue during the challenges of today’s DTC wine market. Attendees will leave with timely industry updates, expert perspectives, and practical ideas they can implement immediately. Wine Sales Symposium - May 13, 2026 DoubleTree Hotel in Rohnert Park, CA Learn More

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations.  When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.  Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software. The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue. From Commerce to Conversation By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key be

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns You’ll see how wineries can: Automatically respond to common customer questions and handle routine support issues across various digital channels Escalate more complex requests — such as shipment issues or membership changes — to human support when needed Help customers manage wine club shipments before release with greater ease Capture high-intent leads and route them directly into RedChirp for follow-up and ongoing communication Use AI-powered insights within RedChirp to better segment audiences and optimize text market

This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience.  This practical, solution-focused session will cover:  Building internal buy-in  Creating clear goals and measurable KPIs  Designing a compliant, guest-friendly check-in process  Making data capture a sustainable habit  Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation  Hosted by:  Liz Mercer, WISE Partner & DTC Strategist  Jennie Gilbert, RedChirp Cofounder  and a special winery guest  Date/Time: Wednesday, December 10 at 1:00 PM Pacific Register Now

Introducing the Verdi Smart Valve Precision irrigation depends on one thing: knowing that every irrigation is delivered exactly as planned. For specialty crop growers managing multiple blocks, varied valve sizes, and rising production costs, achieving that level of control and visibility has often been difficult. Verdi’s new Smart Valve changes that. Each wireless unit enables remote control, real-time irrigation verification, flow-based scheduling, and water-use reporting, all powered by the Verdi Dashboard. It’s available in a full range of sizes from 1 inch to 4 inches. Built for Today’s Challenges Growers across specialty crops, from orchards and vineyards to berries and vegetables, are dealing with rising input costs, labor shortages, and increasing pressure to optimize resources. Many are navigating tighter margins while striving to maintain quality and compliance. The Smart Valve fills a critical gap in the market for growers who need automation that&rsq

Join WISE Partner Liz Mercer, RedChirp Cofounder Jennie Gilbert, and a special winery guest for a forward-looking session on one of the biggest challenges in DTC wine sales: capturing guest information and consent. In-person tastings are among the richest — but often the most underutilized — sources of customer data, and wineries need fresh tools and strategies to grow their lists, stay connected after guests leave, and drive incremental revenue in today’s challenging landscape.  We’ll introduce an innovative new approach featuring customizable guest check-in forms, seamless integrations, and thoughtful opt-in processes that helps wineries collect actionable data from more visitors while maintaining a great guest experience. You’ll leave with practical guidance on implementation, staff adoption, creative incentives, and goal tracking, giving you a powerful new approach to grow your lists and revenue.  Register here.

Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue.  This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit.  Recent WISE

A pause in the fever dream of instability October arrived not with fanfare but with something rarer: Quiet. After a year of collective anticipation for more and more problems, what occurred was a respite. The tariffs are stalled, and the early indications from the Supreme Court suggest they are still in flux and will be a topic for discussion on a future date. Fuel costs have stabilized, as have ocean freight rates. There is a peculiar quality to this pause. It is that in-between moment that makes it hard to understand if wineries should keep their guard up or, finally, tentatively lower their shoulders. The glass half empty, half full The supply chain in October was like a strange dance. Everything remained unchanged – neither improving dramatically nor deteriorating. Just... holding. Diesel slipped from $3.748 to $3.679 per gallon, a decline so modest it barely registers as movement. But after months of upward pressure, even sideways feels like progress. Ocean rates hit bottom

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up. “In just two years, RedChirp has gone from serving one to almost 900 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.” With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChir