If you’ve been debating whether 2026 is the year to invest in your gifting channel, it’s time to sip on these facts: Wine is inherently giftable — birthdays, holidays, corporate milestones — making it one of the best categories to capitalize on the massive, largely untapped online gifting market. The gifting flywheel drives new customers organically, since every bottle received as a gift is a brand discovery moment that can turn recipients into loyal buyers without spending on ads. Corporate gifting is a massive B2B opportunity that wine brands are perfectly positioned for, but most are still fumbling through manual processes instead of leveraging modern tools. Gifting reduces over-reliance on Q4, capturing year-round occasions like anniversaries, promotions, client gifts, and thank-you gestures to create more predictable revenue. Getting in early is a competitive advantage. Most wine brands haven't modernized their gifting experience yet, so those

Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage brands that invest in purpose-built gifting tools like Zest typically see significant gift sale growth in their very first holiday season. And those that scale over multiple years are seeing 30–75% year-over-year growth through channels like concierge gifting and self-service corporate gifting. Clif Family Winery is one brand that made the shift (and hasn't looked back). "Gifting orders were pretty much always high-touch and handled over the course of several calls and emails. Now, we can sell gifts while we sleep, which we see happen all the time!"  — Katie Taylor, Gifting & Subscriptions Sales Manager, Clif Family Winery Curious why wine keeps sh

It was painful to hear. Last week we were demo'ing the "Gifting Central" part of our Sell More Now! module to a well-established winery, who had already been preparing to reach out to their corporate gifters during the holiday season. That sounds like a great idea! So, what was painful about it? They were doing it manually. Meaning, someone on their team was spending the time to go through a list of customers in their database, one by one, who they thought had gifted in the past. Once they had that list, that team member then went back through it, again one by one, and tried to identify which industry the gifter works in, to try to customize the outreach. It's a smart approach. But it does not have to be that hard. Or that time-consuming. Or that tedious. Or that manual. Friends. It does not have to be this way. It's painful, in our view, to see wineries have the right idea and the right motivation, but then get bogged down in the logistics and tedium

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are scrolling on phones, not standing at the tasting bar. The wineries winning December bring tasting-room warmth online with guest-first DTC moves. 1 Real-time webchat Turn Browsers into Buyers with Real-Time Webchat Bring hospitality to your website: help gift-givers pick the right bottle, answer shipping questions, and keep carts from drifting. RedChirp integrates with vinSUITE, so conversations save to the customer profile for thoughtful follow-ups and personalized offers. Prompt ideas for staff: Who is the gift for? What’s the budget? Red, white, or sparkling? Favorite foods? Learn more: RedChirp • vinSUITE eCommerce 2 Segmentation Reconnect with the Customers Who