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Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Carl GiavantiDoes media coverage really help sell wine? That’s the question the roundtable of top wine journalists and PR experts will set out to answer in Mastering Modern Media: How to Secure & Leverage Media Coverage That Drives Sales, one of the first sessions at the May 14th Wine Sales Symposium in Santa Rosa, CA. Moderator Carl Giavanti, a winery publicist and author of Wine Industry Advisor’s interview series, Turning the Tables, will lead the panel discussion by asking six questions about the benefits and pitfalls of media coverage. What role does media coverage play in helping drive awareness and, ultimately, sales? “It’s always been about storytelling,” says Giavanti, “and even more so today when there’s so much competition, variety and options for adult beverages. Y
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