Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping, inboxes are saturated, and SMS campaigns are losing steam.  The two primary direct marketing channels most wineries rely on — email (used by 85% of brands) and SMS (used by 15%) — are showing serious signs of fatigue. Promotional emails are increasingly buried in spam folders, and just last week, some of the industry’s leading SMS providers urged wineries to limit their use of SMS this holiday season due to deliverability concerns. So what now? If you’re a wine marketer looking for incremental sales this year without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordabl

With visitor season in full swing, it is essential to guide visitors on how to find the winery, where they are, and inform them about ongoing activities upon arrival. This requires providing various signs, ranging from directional signage to entrance, parking, and washroom signs. Sign at Canada's Anthony Buchanan WinesWhile signs may seem purely functional, they offer an excellent opportunity to extend the brand and its personality. Assuming significant investment has been made into branding, packaging, and logo, it is crucial to maintain the integrity of the 'mother brand' across all elements, including signage. Here are some functional ways signs can be used and how they should tie into the brand. Sign at Okanagan Crush Pad in Canada First, it is important to attract people off the street and into the winery. Once inside, visitors should easily find the areas they are looking for, items on sale, or any special highlights. Location, bylaws, or municipal regulations will in

Giant Noise Selected as Agency of Record for Lost Draw Cellars

PR Agency to Handle Public Relations Responsibilities for 100 Percent Texas-Grown Vineyard AUSTIN, TX (July 27, 2021) – Lost Draw Cellars is proud to announce that Giant Noise, a full-service public relations firm, has been selected as its public relations agency of record, effective immediately. The team at Giant Noise will work closely with the […]