Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow grapes are the last ones to see such innovation. And since then, AI has grown exponentially. If two years ago you were playing around with Chat GPT to create bizarrely distorted images and learn about tax loopholes, you can now go onto the likes of Claude and have it just create a website for you from a single prompt. Chatbots like this have essentially eliminated the need for entry-level coders. However Claude is a computer, so it makes sense that it’s gotten very good at writing code for other computers. Similarly Chat GPT has digested the entire internet, and curates any answer for you by plucking it from its vast network of information. Sometimes its correct, and other t

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago.   But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good news is that, amid the usual noise about AI condemning us to a life of misery, the last few months have provided wine merchants with a new generation of valuable survival tools in the form of powerful AI Agents. What the Heck is an “AI Agent?” Leading business productivity tools – including Salesforce, OpenAI, JotForm, and Zapier – now offer their unique interpretations of “AI Agents” that can amplify the results of any sales or marketing team. Intriguing use cases in the wine industry include AI-powered sommeliers, social media assistants, DTC marketing management, and public-facing chatbots, all of which are empowered to represent your

For numerous organizations, the key consideration with generative AI isn’t whether to adopt the technology, but rather, how to leverage it effectively to achieve improved business outcomes. Generative AI is revolutionizing operational efficiency by providing tools that streamline workflows, enhance compliance, and improve access to critical knowledge. Join us for a webcast, Learn the Business Value of Generative AI, to dive into how generative AI transforms the way teams interact with each other through operational efficiency. We’ll discuss: How to recognize AI opportunities Use cases of generative AI improving documentation, policies, and transactions Actionable steps using AI to keep your team engaged February 25, 2025 10:00 AM PT - 30 minutes Register Now Speakers Loren Den Herder, Managing Director, Moss Adams K.C. Fike, Senior Manager, Moss Adams

Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts is shared among employees who juggle multiple roles within the winery or are outsourced to external agencies. This guide aims to simplify social media strategies, providing actionable insights and tips for achieving success in 2024. 1. Engage Your Audience and Build a Social Media Community Your social media platforms should feel like a welcoming place for wine enthusiasts. A strong online community enhances brand loyalty and transforms casual followers into brand loyalists. Regularly interacting with your audience–through responding to comments, engaging with similar accounts, and hosting live events and behind-the-scenes content–should be a cornerstone of your social media strategy. Being engaged in the social media world doesn’t have to take up all of your time, but i

Every AI technology has its own distinct advantages, and they all rely on thoughtfully crafted prompts to maximize their potential. This new resource for Outshinery friends and clients delves into the art of creating captivating AI prompts specifically tailored for #wineindustry marketing. Use AI to achieve your marketing goals. Here are top tips found in our newly released guide: 💠 Leverage ChatGPT and other tools such as JasperAI 💠 Create a tailored prompt with a voice for the target audience 💠 Make sure the AI prompt is clear so results match your messages 💠 Employ human experts when necessary for quality control 💠 Make data-driven content choices and use analytics to make decisions 💠 Focus on an emotional, fresh tone of voice that works for your brand 💠 Consider risks and responsibilities before counting on an AI solution #winebusiness #brandmarketing #aiprompts #aimarketing