Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s

Gary Farrell Vineyards & Winery in Healdsburg, CA is now hiring a Tasting Salon Ambassador.  As a Tasting Salon Ambassador, you will be the face of Gary Farrell Winery, providing an exceptional customer service experience for all visitors. Click Here to Learn More

The Partnership Will Feature a “Sonoma in the City” Cloud Club Theme & New Wine Region Video Series Building on the success of their partnership which began shortly before Spring Training this year, the Sonoma County Winegrowers and the San Francisco Giants are teaming up for a “Sonoma in the City” theme in the Cloud Club, one of Oracle Park’s private lounges. During twelve (12) home games from August 25 through September 13, the Cloud Club will exclusively feature wines, winegrowers and wineries from the iconic region.  The San Francisco Giants historic hiring of Master Sommelier Evan Goldstein last year established  the team as the first professional sports organization to invest in the wine industry. This partnership underscores the Giants dedication to providing exceptional gameday experiences by cultivating the look, taste and feel of Sonoma County throughout the Cloud Club for all visitors.  “This is an incredible opport

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t