Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh

Gatekeepers of Wine: What They’re Buying and Trends They’re Watching

What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young   With thousands of […]

Afternoon Brief, July 20th

LA Police Hunt Wine Shop Thieves After Major Heist: A Los Angeles fine wine retailer targeted by thieves, who sawed through the roof of its cellar room and stole precious bottles thought to be worth at least $500,000, has said a police investigation was ongoing and thanked customers for their support...

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t

The wine and spirits retailer continues to offer expanded e-commerce options for guests in a changing landscape SAN FRANCISCO, Calif., January 25, 2021 — Gary’s Wine & Marketplace, one of the largest fine wine businesses in the New York metropolitan area with four locations in New Jersey and a recent expansion to Napa, has launched […] The post Following 350% Increase in Online Sales in 2020, Gary’s Wine & Marketplace Continues to Innovate with Gary’s Plus Membership Program in 2021 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/25/garys-wine-marketplace-continues-innovate?utm_source=rss&utm_medium=rss&utm_campaign=garys-wine-marketplace-continues-innovate Published Date:Mon, 25 Jan 2021 21:34:35 +0000 

Wine Shipments to Consumers Soar to Record $3.7 Billion in 2020: Despite a nationwide pandemic that closed tasting rooms and restricted in-person sales for much of the past year, U.S. wineries shipped more than $3.7 billion worth of wine directly to consumers in 2020, according to the latest Direct-to-Consumer (DtC) Wine Shipping Report from Sovos ShipCompliant and Wines Vines Analytics... The post Afternoon Brief, January 25th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/25/afternoon-brief-1786?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1786 Published Date:Mon, 25 Jan 2021 23:12:57 +0000