For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

Today’s wine consumers are increasingly focused on sustainability, pushing wineries to reduce water use, limit chemicals, and improve overall efficiency — all without compromising wine quality. Meeting these expectations requires innovative systems that make operations cleaner, faster, and more resource-efficient. Spraying Systems Co. helps wineries achieve exactly that. Their Cloud-Sellers® Tank Cleaning and WindJet® Drying Systems are designed to minimize waste and energy consumption while maintaining high production standards. The Cloud-Sellers® 360 Tank Cleaner and TankJet® Nozzles deliver powerful, uniform cleaning with less water and reduced cycle times, helping wineries save both time and resources. Meanwhile, WindJet® Air Knife Systems use clean, heated air to dry bottles and containers quickly and efficiently — cutting energy use and reducing the need for compressed air. By integrating these sustainable solutions, wineries can l

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know

February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought leader Karen MacNeil—co-creator of Come Over October and Share & Pair Sundays—to help wineries seamlessly integrate this exciting new movement into their marketing strategies.  On Thursday, February 27th at 10 AM Pacific, Karen MacNeil and RedChirp co-founder Jennie Gilbert will host an exclusive webinar: "New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing." Attendees will discover the inspiration behind Share & Pair Sundays and gain access to a suite of new tools designed to make participation effortless for busy DTC teams—including prebuilt bulk message templates, expert SMS marketing strategies, and prov

New ownership continues Grand Cru's legacy of supporting Sonoma County's small, independent wineries. WINDSOR, Calif., (Dec. 10, 2024) – Grand Cru Custom Crush, a winery collective based in Windsor, California, is excited to announce a new chapter in its history with the acquisition of ownership by Jake and Maggie Coin, effective 12/1/2024. The Coins are committed to continuing Grand Cru's core values of quality, collaboration, and sustainability, ensuring its continued success as a premier destination for Sonoma County's family-owned wineries. Jake and Maggie Coin, founders and owners of Copper Six Winery, have been connected to Grand Cru Custom Crush since 2022, when they began crushing their wines at the facility. Their relationship with Grand Cru, combined with their dedication to producing high-quality wines, makes them uniquely positioned to lead the facility into its next chapter. "We are thrilled to become part of Grand Cru Custom Crush in this

History Drunk Turtle is a family-owned company led by the Brini family and located in Pontedera, Tuscany, Italy. The company was founded in 2014 by a group of wine industry professionals, architects, and engineers who repurposed an ancient Roman concrete recipe: "Cocciopesto" for building wine fermentation and maturation vessels called Opus. The name Drunk Turtle is derived from Italy's Slow food movement, the extremely hard shell of a turtle and the love for wine. Today The Brini family are now the sole owners of the company and are also involved in the wine industry with their family winery: Il Conventino, located in Montepulciano, Italy, and their Tuscan gin brand: Ginepraio. Through years of research and development with the University of Pisa, Drunk Turtle has perfected their Cocciopesto recipe and currently produces more than 200 Opus a year which are sold predominantly in France, Italy, and other important winemaking countries. Material - Cocciopesto Cocciopest

Join us at the largest industry trade show & conference in the heart of wine country! Campaign URL Copy  Twitter 0 tweets Subscribe Past Issues RSS TranslateEnglish العربية Afrikaans беларуская мова български català 中文（简体） 中文（繁體） Hrvatski ÄŒesky Dansk eesti keel Nederlands Suomi Français Deutsch Ελληνική हिन्दी Magyar Gaeilge Indonesia íslenska Italiano 日本語 ភាសាខ្មែរ 한국어 македонски Ñ˜Ð°Ð·Ð¸Ðº بهاس ملايو Malti Norsk Polski Português Português - Portugal Română Русский Español Kiswahili Svenska עברית Lietuvių latviešu slovenčina slovenšÄina српски தமிழ் ภาษาไทย Türkçe Filipino украї́нська Tiếng Việt  THURSDAY, DECEMBER 5, 2024 SONOMA COUNTY FAIRGROUNDS &midd

Afternoon Brief, October 19th

Treasury Wine Estates Announces Completion of Château Lanessan Acquisition: Treasury Wine Estates Ltd (TWE), one of the world’s leading premium wine companies, today confirmed the completion of its majority acquisition of Château Lanessan, one of the oldest estates in Bordeaux, France. The acquisition is the latest step in bolstering Penfolds multi-regional luxury wine portfolio, doubling the existing production capacity for Penfolds in France...

December’s conference kicks off with a new format to engage professionals in all sectors of wine. —Barbara Barrielle Wine Industry Network continues its tradition as a leader in wine and wine-related conferences with its annual Wine Industry Expo Trade Show (WIN Expo), scheduled for December 2, 2021 at the Sonoma County Fairgrounds. This year’s event includes an increased focus on education, with industry seminars, lectures, and interactive winemakers’ trial tastings. For the first time, WIN Expo will offer four tracks for attendees—Winemaking, Sales & Marketing, Strategy & Leadership, and Viticulture—the latter of which is a new addition to the program. The day will be a learning and sharing vehicle no matter what segment of the wine industry attendees work in or want to explore. WINExpo’s importance to the wine industry means that the voices and ideas that are shaping the future of winemaking and wine marketing come together to share