April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from

Why Wine Clubs Aren’t Working, And What’s Replacing Them For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have. Wine clubs once represented the most stable revenue engine for wineries. Members signed up, shipments went out quarterly, and predictable revenue flowed in. It was the foundation of direct-to-consumer success. But that foundation is cracking. Recent industry data reveals a troubling trend: nearly 40% of wine club members cancel within the first year. In a market where customer acquisition costs are climbing, and competition for attention has never been fiercer, losing members at this rate isn’t just a retention problem; it’s a profitability crisis. The math is unforgiving. If acquiring a new club member costs hundreds of dollars in marketing, tasting room labor, and incentives, losing them before they’ve generated meaningful lifetime value means wineries are bleeding money with every signup. And yet, some winer

As technology advances, the wine industry is beginning to embrace smart automation to improve efficiency, reduce downtime, and maintain the highest product quality. Wineries are no longer just looking for equipment that works—they want systems that think ahead. From temperature sensors in fermentation tanks to automated humidity control in barrel rooms, integrated smart systems are revolutionizing how wineries operate. DW Mechanical stays ahead of the curve by offering solutions that integrate smart technologies into plumbing and refrigeration systems. For example, remote monitoring and automated alerts can notify staff of changes in temperature, pressure, or humidity, preventing problems before they escalate. Automated flushing systems for pipes and self-regulating glycol chillers are just a few of the innovations that make wineries more efficient and less reliant on manual intervention. If your winery is ready to future-proof its mechanical systems, DW Mechanical can help you

The Duckhorn Portfolio, North America’s premier luxury wine company, has selected InnoVint as its winery operating system following a comprehensive evaluation and RFP process. The decision reflects Duckhorn’s focus on modernizing its winemaking operations with a platform and a partner capable of supporting both current complexity and long-term growth. Why The Duckhorn Portfolio Chose InnoVint The Duckhorn Portfolio sought a modern, scalable solution to unify winemaking operations across multiple facilities while maintaining accuracy, compliance, and operational visibility. InnoVint was selected not only for its integrated, production-first platform, but for its deep industry expertise and proven ability to guide complex wineries through system transitions with confidence. “InnoVint stood out as more than a technology provider,” said PJ Alviso, Vice President of Winegrowing at The Duckhorn Portfolio. “During our evaluation of the winemaking software options

In the world of low- and no-alcohol beverages, innovation isn’t a buzzword — it’s a necessity. After BevZero’s recent WINnovation award, spotlighting game-changing achievements in wine technology, it’s time we take you deeper into the system that’s redefining alcohol removal: ClearAlc. Exclusively distributed by BevZero and engineered and manufactured by Tomsa Destil, ClearAlc is the next generation of dealcoholization equipment. It brings a blend of precision, sustainability, and versatility unique to the beverage world — and it’s earning attention for good reason. Let’s open the hood on ClearAlc and explore what makes this technology not only unique but award-worthy. What Is ClearAlc? At its core, ClearAlc is a patented vacuum distillation system that removes alcohol from wine, cider, and spirits using a single-pass, high-efficiency process. But this isn’t just about pulling out ethanol — ClearAlc

Sparkling wine is a bright spot in today’s challenging wine market. It ranks third among wine categories in sales, behind Cabernet and Chardonnay, and is the fastest-growing varietal.[*] The lower alcohol and light, fizzy taste appeals to the healthy mindset of today’s consumers, and the lower price point appeals to their stretched budgets. Sparkling wine is also a natural entry point for younger generations to engage with wine, as it delivers the fruity flavor and familiar effervescence they favor.  Mark Garaventa, Chief Commercial Officer and General Manager of Healdsburg, California-based custom production and crush facility, Rack & Riddle, provides insight. “When I started here in 2009, drinking sparkling wine was a celebratory event, unlike the Europeans who drank it daily. Now that trend is developing here and driving the growth.”  Rack & Riddle has grown from its 2007 founding by Rebecca Faust and Bruce Lundquist to become America’

Napa, CA, 01012026 — VA Filtration is proud to announce its 25th anniversary, marking a quarter-century of innovation, dedication, and service since its founding in 2001. Over the past 25 years, the company has grown from a visionary startup into a trusted leader in the filtration industry, serving clients across the globe. From its humble beginnings, VA Filtration has remained committed to delivering high-quality filtration services and advanced technologies to support the wine and spirits communities – serving more than 4,000+ wine brands in North America. Key milestones include: VA Filtration opened its first office in American Canyon in 2001. Founder Bryan Tudhope engineered and launched the first successful nanofiltration machines for the US wine industry. By 2004, the company had developed industry-standard machines and processes to remove 4EP from wine. VA Filtration designed and introduced a low-energy crossflow machine and launched the first two-column Crossfl

The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers, and cannabis-based alternatives. (Source: Eric Asimov, New York Times, Oct 14 2025) Meanwhile, costs continue to rise. Labor, glass, freight, and compliance add expense at every stage of the value chain, while tariffs and climate volatility erode margins. For small producers — the cultural backbone of the industry — survival now depends on efficiency, transparency, and direct engagement with consumers. Market Overview Global wine sales peaked near $360 billion in 2018. Since then, total volume has fallen roughly 10%, with the steepest drop in entry-level wines. Premium segments have fared better, reflecting a long-term 'drink-less-but-better' trend. Within the U.S., per-capita wine consumption has retreated to pre-2015 levels even as total beverage-alcohol spending gr

Migrating to a new DTC platform can feel like a heavy lift. Between data transfers, integrations, and retraining staff, it is easy to delay the move until it becomes unavoidable. But waiting is not the only risk. Choosing the wrong platform can be just as costly. When Raj Patel of PATEL Napa Valley decided it was time to upgrade his winery’s technology, he knew the process would take effort. “We were originally with Vin65, which was later sold to WineDirect,” Raj said. “Over the years, we considered moving from WineDirect, but the process of migrating our data and setting up a new platform always seemed too monumental, so we postponed it. When Commerce7 acquired WineDirect, it prompted us to seriously re-evaluate our options.” Raj’s story reflects a common challenge: deciding when and how to take on a migration, and ensuring it’s the right move for the long term. Based on his experience, and what we’ve seen from thousands of win

A traveling series designed expressly to help wineries turn insights into measurable growth.  That’s the idea behind the Winehub DTC Wine Unleashed tour, happening next month with stops in the Willamette Valley, Paso Robles and Napa. Enolytics is pleased to take the stage alongside fellow thought leaders in the space of wine, technology and growth through smart data. Winehub is a modern platform built on Shopify specifically for wineries. It streamlines wine club management, online sales, inventory, and allocations in one flexible system, helping wineries to simplify operations and deliver a better customer experience. Paired with Enolytics, Winehub turns sales and membership data into actionable insights that drive retention, loyalty, and growth. Each session on the tour is part workshop, part think-tank, and 100 percent focused on helping wineries harness their data to drive DTC success. Here’s what you can expect on tour: Hands-on learning. Discover how Win