Sonoma, CA – April 22, 2026 – Free Flow Wines announces the winners of the 13th Annual KEGGY Awards, honoring outstanding partners who are advancing sustainability, quality, and innovation across the wine and hospitality industries. Now aligned with Earth Month, the KEGGY Awards continue to spotlight the environmental and operational benefits of wine on tap, while celebrating the growing community of wineries, distributors, and on-premise operators leading the charge. FFW & Partners’ Cumulative Impact to Date: 45,448,130 bottles saved from landfill 80,827,751 lbs. of CO₂ emissions prevented from entering the atmosphere New in 2026, Free Flow Wines has expanded its award categories to recognize excellence across a broader set of hospitality leaders. These new honors celebrate accounts that demonstrate a strong commitment to reusable stainless steel kegs, investment in draft beverage quality, and a dedication to elevating the overall guest experience. New categories include Best Ho

Sonoma, CA, April 22, 2025 – Free Flow Wines announced the winners of the 12th annual KEGGY Awards, honoring wine on tap leaders for their extraordinary environmental impact and commitment to sustainability. For the first time, the awards are being celebrated in April to align with Earth Month, reinforcing Free Flow’s mission to drive a more sustainable future for the wine industry with reusable steel kegs – a truly zero-waste package. Additionally, Free Flow expanded award categories this year to also recognize winery partners who have saved over 50K and 2MM bottles from the landfill.  “We changed the award schedule to Earth Month to reflect one of our core values: sustainability.” said Rich Bouwer, CEO of Free Flow Wines. “It is an exciting time to be talking about our wine on tap partners. Despite ongoing challenges in the alcohol beverage sector, keg shipments through Free Flow Wines have continued to grow—proving that wine on tap is n

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted quickly, leveraging modern technology and eCommerce platforms to thrive, while others have struggled to keep up with the fast-paced world of digital marketing and SEO. Thanks to the rise of eCommerce giants like Amazon, consumers expect seamless, fast, and personalized experiences. Wineries face the added challenge of shipping regulations, compliance, and managing perishable goods like wine, but SEO (Search Engine Optimization) can help them stand out and thrive in this competitive market. In the United States, the eCommerce share of wine sales grew from only 0.3% in 2018 to nearly 3% in 2022. The eCommerce channel promises to be lucrative, too. The top five wine and liquor online stores in the U.S. together generated more than one billion dollars in eCommerce net sales in 2022. For long-t