By Leeann Froese, Town Hall Brands Over the past few months, wineries across North America have begun receiving a vague but unsettling notification from Facebook stating that their Page is “not being suggested to other people at the moment.” In many cases, there are no visible violations, no content removals, and no clear explanation. Pages remain live. Accounts remain in good standing. But organic discovery has narrowed. This is not a glitch, and it is not necessarily a punishment. It is a platform decision, and it has real implications for how wineries should approach marketing in 2026. This is not a compliance failure Most wineries encountering this issue are fully compliant with Facebook’s Community Standards. Their content is allowed to exist on the platform. What has changed is recommendation and amplification, which Facebook controls separately under its Terms of Service. In other words, a Page can follow every rule and still be excluded from algorithmic d

We are proud to share that, as of June 1, 2025, Town Hall Brands has been appointed to represent Wines of Argentina in Western Canada. This opportunity follows nearly two decades of outstanding stewardship by Dana Lee Consulting Ltd. We extend our sincere thanks to Dana and her team for the strong foundation they built for Argentine wines in this market. We are honoured to continue this legacy with renewed energy and focus. Judith Arcand, who has worked closely with us on wine industry projects since 2020, will lead the program across BC, Alberta, Saskatchewan, and Manitoba. Town Hall Brands will be responsible for projects involving trade marketing, media relations, and promotional initiatives to support Wines of Argentina in Western Canada. With deep experience in wine communications and industry engagement, we look forward to elevating awareness and appreciation for Argentina’s incredible wine regions and producers. For inquiries, please reach out to Leeann Froese at leeann

Leeann Froese, co-owner of Town Hall Brands, has been honoured with the ‘Master Marketer Award’ at the annual BC Wine Industry Insight Conference hosted by Wine Growers BC in Penticton, BC. This distinguished award recognizes outstanding marketing innovation in the promotion of BC wines and highlights individuals and organizations that think outside the box to advance the industry. Leeann was celebrated alongside other key figures in the BC wine industry during the awards luncheon at the conference. In addition to her win, she was also a finalist for the Leadership Excellence Award, which honours individuals who strengthen industry relationships, foster growth, and demonstrate exceptional leadership. With over 25 years of experience, Leeann has played a pivotal role in shaping the marketing landscape for BC wineries and beverage brands. As a branding and communications expert, her strategic vision and innovative approach have contributed to the success of countless busin

Make sure you have the right information for the intended audience By Leeann Froese If you are a brand or person hoping to gain earned media and get your name in the press, you are going to want to put together a press information kit, or “press kit”, as a supporting tool. In the past, these were called “media kits – a name derived from the fact that they serve as a source of information for members of the media. However, in today’s environment of digital creators, rate sheets combined with a creator’s information is now also called a media kit. While some of the information may overlap, they are very different things. In 2013, I spoke on this to a room full of YVR bloggers and explained what a media kit is and why they need it, and at the same time, shared what a media kit means in the world of publicists.  At Town Hall Brands, we create both for clients. So, let’s compare the two so you can develop the information package you need. PRESS

[Vancouver, BC] Beverage alcohol, food, and sports industry leading design and marketing agency Town Hall Brands is proud to share the firm was recently certified for exceptional workplace culture by The Canadian Workplace Culture Index, the leading measure of Canadian workplace culture. The Town Hall Brands team Criteria to Qualify  To be certified as a leader, companies must exceed the national benchmark for exceptional workplace culture. Employees are given an anonymous survey, and then results are aggregated to provide an overall score. In Canada, the best workplaces stand out by creating safe workplaces, regardless of whether someone is on the front lines or sitting in a corner office. Culture Leaders in Canada realize that workplace satisfaction, communication, and recognition for all employees is vital.  At certified organizations like Town Hall Brands, there is a fundamental sense of caring among colleagues, and employees’ ability to bring their full selves

The wine industry draws people passionate about their work, whether they are growing grapes, making wine or supporting those who do... The post 5 Women Leaders Helping Wineries to Be Successful appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/24/5-women-leaders-helping-wineries-success?utm_source=rss&utm_medium=rss&utm_campaign=5-women-leaders-helping-wineries-success Published Date:Wed, 24 Mar 2021 17:30:43 +0000 

Leeann Froese offers thoughts on communicating during this pandemic. The rapidly evolving situation around COVID-19 is unique, and we will be in this experience for some time to come. For the past two weeks, as we work mainly from home, our team has been assisting clients in their difficult communications to their employees, customers, industry, and friends.  What many business owners are stuck with is just how to communicate at this time, and what to say. On one hand, with everyone at home and online, there has never been a better time to capture eyeballs, and on the other, people are filled with anxiety and stress and no one wants to be insensitive.  So what is OK right now? It’s OK to share good news. Companies may be worried that their lighter news is going to be washed over by the wave of coronavirus stories. That’s a legitimate PR concern (more on this below), in the sense that you don’t want to announce soft news stories when the hard news of the day dominates. BUT You w