“What can I do right now to help my winery sell more wine and, frankly, stay in business?” We know how many of our colleagues and friends are asking this question. We see and to hear it as an urgent problem that needs immediate attention. Which is exactly why we put together tomorrow’s FREE webinar, on better tools and strategies for navigating a tough market. There’s still time to sign up here. We’re particularly excited to shine the spotlight on three smart industry pros as they share their own strategies and toolkits. Here are some highlights to start: Chelsea Leniart, Wine Club Manager at Scheid Family Wines, will talk about inventory management and boosting Club revenue through projected customizations. Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, will talk about hyper-segmentation in outbound sales, and the "side effects" of ideation for different teams. Kristy Quigley, Operations Manager

Lumo, the precision irrigation company revolutionizing water management through the invention of the smart valve, has partnered with AvidWater and Advanced Viticulture to bring its innovative, automated watering system to the Central Coast wine regions of California. The partnership announcement underscores Lumo’s phenomenal success with its smart valve technology, where more than 70 Napa and Sonoma County vineyards, including 5 of the 10 largest winegrowers in the U.S., have already adopted the solution, enabling them with precision irrigation capabilities that improve both crop and business outcomes. AvidWater, a California-based irrigation dealer specializing in system design, construction, service and water treatment methodologies, has a proven track record of helping growers expand and improve technology to maximize crop outcomes and drive efficiencies. The company’s history of success and long reach into the Central Coast make them an ideal partner to

Afternoon Brief: Young Adults Find Restaurant Wine Lists Uninspiring - According to New Wine Market Council Study

Wine has low visibility and been pushed to the back of drink lists in casual restaurants and appears 'boring and tired', according to consumers interviewed for a new Wine Market Council study on 'How to Attract Young Adults and Multicultural Consumers to Wine'...

Frank Family Vineyards Co-Founder and Former Proprietor Leslie Frank Elected to Treasury Wine Estates Board as a Non-Executive Director

(June 20, 2024; Calistoga, Calif.) Treasury Wine Estates Ltd (ASX: TWE) (TWE or the Company) today announced the appointment of Leslie Frank to the

Afternoon Brief, June 10th

Warren Winiarski, Famed Napa Valley Winemaker, Dies at 95: Warren Winiarski, co-founder with his wife Barbara of the famed Stag's Leap Wine Cellars, passed away June 7, 2024, as he was preparing for his 60th harvest in the Napa Valley...
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