This February, wine club members of nearly 30 wine brands across four California counties and Michigan State can claim two complimentary tastings at any other participating club’s tasting room. Why? Because these tasting rooms have joined ReSIProcal February! Participating tasting rooms’ wines are made with SIP Certified® sustainable grapes, cultivated by sustainable farming practices that show care for the people and the planet. ReSIProcal February is a way to connect these like-minded brands and spread awareness of their good work. Participating locations include Baileyana Winery, Cambria Winery, Castoro Cellars, Niner Wine Estates, Vina Robles, Foxen Vineyard, McIntyre Tasting Studio, Shady Lane Cellars, and many others. Wondering if you’re a member of a participating wine club and can claim these complimentary tastings? Visit the ReSIProcal February event page at https://sipcertified.org/resiprocal2024 to see a list of all participating brands. Tasters have

Afternoon Brief, November 21st

Angry French Winemakers Plan Mass Protest in Narbonne: Tension has been running high in southern France and winemakers are planning a major protest in Narbonne later this month over a crisis facing the industry...

Foxen Canyon Wine Trail’s Christmas on the Trail Passport Event Returns This December

Santa Ynez Valley, CA (November 21, 2023) — The Foxen Canyon Wine Trail, which represents and supports wineries and tasting rooms on and around Foxen Canyon Road in the Santa […]

GET SUSTAINABLE ON SOCIAL MEDIA Here are some tips on how to regularly create content that entices, educates, and inspires your audience. We will show you real life examples from 3 SIP Certified brands. Plus, discover ways to create compelling social media Reels! How to Use Your Brand's Presence Regularly posting content on your social media keeps your brand in the eyes and minds of your followers. It’s a good idea to stay active on your business’s social media accounts, but the idea of constantly creating fresh content can be daunting. Have you heard of food disconnect? It's a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product in the bottle. Use your brand's presence on social media to give an intimate look at all of the care that goes into taking your customers' favorite wines from the vine to the tasting room.