Afternoon Brief, October 18th

A New Report Sheds Light on Millennial and Gen Z Drinking Behaviors: Where have all the younger drinkers gone? It’s the question that everyone who works with beverage alcohol has been asking themselves...

The world took a drastic shift to the digital world in 2020. Many businesses, specifically ones that strived within the offline world—through brick-and-mortar retail sales, tasting rooms, and events—have had to adapt to the changing world. In brick-and-mortar stores, consumers wanting to buy wine, beer, spirits, cannabis products, and other products can touch the product, twirl it, pick it up, read the label, run their fingers over the package, and decide on the spot if they wanted to purchase it or not. Labels and packaging are extremely important for in-person retail sales. Typically, it takes the shopper around eight seconds to decide what products they will purchase—making that first impression is essential. With the COVID-induced shift to digital retail and ecommerce sales—which is expected to last long after the pandemic is over—how can wine, beer, spirits, cannabis product producers bring the label experience to customers online? TAKE LABELS SERIOUS