More Than 220,000 Acres in California are Enrolled in FFF Program  NAPA, Calif. (November 25, 2024) – Thirty-two winegrape growers and wineries from Sonoma, Napa and Mendocino counties have been recognized with the Founders’ Award from the Fish Friendly Farming Certification program for achieving and maintaining certification for more than 20 years. In 1999, the Fish Friendly Farming Certification program was created to protect and enhance the Russian River watershed in Sonoma County. Soon, it was expanded with a specific program tailored for Napa County and other regions. Today, more than 220,000 acres located in thirteen counties in California are enrolled in the innovative program that improves water quality and wildlife habitat. “The Fish Friendly Farming certification has become very popular among winegrowers as a sustainable certification program because it is highly effective in improving water quality and restoring fish and wildlife habitat,&rd

Afternoon Brief, April 18th

E-Tongue Can Detect White Wine Spoilage Before Humans Can: While the electronic tongue bears little physical resemblance to its namesake, the strand-like sensory probes of the “e-tongue” still outperformed human senses when detecting contaminated wine in a recent study...

Afternoon Brief, February 1st

How a California Premium Winery Quickly Flipped Its Boomer-Dominated Consumer Base to Younger Generations: Amid more sobering reports this month that wine is becoming an increasingly tougher sell to younger, diverse generations came two surprising signs that the industry can quickly and successfully change course...