Acquisition Creates the Leading Full-Service Wine & Spirits Agency in the U.S., with Offices in New York, San Francisco, Miami, Austin and now, the Heart of Downtown Napa Colangelo & Partners (www.colangelopr.com), the leading wine and spirits-focused communications agency in the U.S., today announces the acquisition of a majority stake in the business of WineGlass Marketing (https://www.wineglassmarketing.com/), a wine and spirits-focused digital marketing agency. WineGlass Marketing is renowned for combining strategic planning and creativity in direct response and advertising campaigns, web development and email marketing for the U.S. wine and spirits industry. “This investment expands our service offering for the wine and spirits community in critical digital marketing areas and gives our agency a physical presence in the heart of wine country,” said Gino Colangelo, president of Colangelo & Partners. “We’ve grown our agency organically from a tea

Shaping the future of wine and spirits sales The new year is fast approaching, and the speed of change in wine and spirits sales has never been more startling. Many wine and spirits companies are operating if little has changed, and unfortunately, this is causing a significant separation between those who keep pace and those who fall far behind.  So that you can stay ahead of the curve and on top of trends, we’ve assembled a list of what we see as the top six trends to know. 1. “Digital” 3-tier comes of age The neon “no vacancy” sign has been flashing for years regarding wineries and distilleries trying to wedge their way into distributor portfolios. Distributors large, medium, and small are all at total capacity. We constantly hear stories from suppliers being turned away.  To say that wholesalers have reached “maximum capacity” would be a colossal understatement. But the good news is that alternatives DO exist. Consider exploring t

Afternoon Brief, August 9th

How 3 Sonoma and Napa County Wineries Have Changed Their Packaging to Help Environment: Driving near Sebastopol, Ron Rubin had an epiphany when he saw blue recycling bins parked along the road, a punch of color against the gray pavement...

What To Make Of The Online Advertising Crash. As we’re planning with our clients for 2023, one question frequently popping up is the viability of Meta (the company that owns Facebook, Instagram, What’s App, and Messenger) and Google as advertising platforms. We understand the scrutiny, as 2022 has not been kind to the tech sector. The stock market saw seven years of gains erased in 10 months this year. The headlines are brutal, calling Meta a “risk,” a “loser,” or in what CNBC named a “death spiral.” Every other day there is news of another large marketer pulling out of the platform. Meta’s meltdown is shocking but not singular. Google is down 40% this year, Amazon 45%, and Snap 80%. Add the absolute insanity with Twitter, and even the boldest marketer is wondering how much budget to attach to social media in 2023. We must break down the causes of these market shifts to answer those questions and apply them to the wine business.

The Cameo and Charles Krug host a Drive-In series starting May 5 ST. HELENA, Napa Valley, April 2021– St. Helena’s beloved Cameo Cinema is staging drive-in movie events at Charles Krug Winery, using their 30-foot outdoor AIRSCREEN.  Charles Krug Winery is located at 2800 Main Street in St. Helena. “The Cameo Cinema and Charles Krug […] The post Cameo Cinema Announces Drive-in Experience in Partnership with Charles Krug Winery appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/26/cameo-cinema-drive-in-experience-with-charles-krug-winery?utm_source=rss&utm_medium=rss&utm_campaign=cameo-cinema-drive-in-experience-with-charles-krug-winery Published Date:Mon, 26 Apr 2021 20:38:40 +0000 

NAPA, CA - WINEGLASS MARKETING, LLC announced today that Kristyn Dunlap had joined the firm to direct and lead the account services group. Dunlap is a seasoned marketing and advertising leader with over 20 years of U.S. and global experience. She has spent the last three years consulting for brands and agencies large and small, both in client service and as a brand and content strategist. "Last year forced everyone to up their game," explains WGM President Susan DeMatei. "We are responding by strengthening our account discipline by bringing in big city talent to help drive our client's businesses." "Our clients are now competing in the online retail space at a national and international scale," DeMatei continued. "The game has changed, and the pressure is on. Why order wine from the winery when Instacart will deliver wine in an hour? It is important to recognize the new set of rules and strategize how to keep competitive in the digital landscape.&

The Welcome Center will assist visitors and residents with planning activities to enhance their Napa Valley experience. Napa, CA – Visit Napa Valley announces the re-opening of the Napa Valley Welcome Center on Thursday, November 12, in a brand-new location at 1300 1st Street, Suite 313, located at First Street Napa in the heart of downtown Napa. Serving […] The post Napa Valley Welcome Center Opens in New Downtown Napa Location appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/09/napa-valley-welcome-center-opens?utm_source=rss&utm_medium=rss&utm_campaign=napa-valley-welcome-center-opens Published Date:Mon, 09 Nov 2020 19:25:40 +0000