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Today's wine business news for wine industry professionals...

Historically Low World Wine Production Expected: In 2021 extremely low world wine production volume is expected, at a level similar to 2017. This would be the third consecutive year where the global production level is below average...

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Today's wine business news for wine industry professionals...

Winemakers, Distributors Experiment with Supply Chain & Carbon-Shrinking Shortcuts: Whether shipping wine across the globe in giant bladders, or biking a bottle down the street, there’s likely a way to make the trip cheaper for you and better for the environment...

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Far Niente Family of Wineries & Vineyards Expands with Launch of Post & Beam Winery
New brand offers Far Niente drinkers classic expressions of Napa Valley Cabernet Sauvignon and Chardonnay Oakville, Calif., 2020 — Far Niente Family of Wineries and Vineyards (FNFWV), announces today the launch of Post & Beam Winery. Named for the simple yet elegant barns that dot the American landscape, Post & Beam wines represent craftsmanship, tradition, legacy […] The post Far Niente Family of Wineries & Vineyards Expands with Launch of Post & Beam Winery appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/08/far-niente-expands?utm_source=rss&utm_medium=rss&utm_campaign=far-niente-expands Published Date:Thu, 08 Oct 2020 18:17:16 +0000 
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How to modernize your wine club for 2020 and beyond
We woke up one day and the wine world was different. We’re not in 2019 anymore… so become the winery with the best benefits in a virtual, new world. It’s not always easy to accept it: but things have changed. Some of what we all loved about the wine industry has escaped us, and it may not come back. Most of this is obvious, right? Tasting rooms have been closed and as they reopen, they won’t be the same, at least for now. This is monumental and implies a waterfall of missed moments and revenue. Meanwhile, people’s lives are upset and their wine club probably isn’t a priority. Those discounts on tastings are equal to nothing. The top-tier invitation to the patio party is gone in the wind. The exclusive VIP access is inaccessible. At least for now, so hold that thought. But what to do in the meantime? This doesn’t mean that the wine club model doesn’t have benefits. It’s just gotten complacent. In fact, your wine
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