These wineries and leaders are setting the standard for innovation, engagement, and operational excellence across our community. Active Participant 🔹 Galen Becker Drace — Arkenstone Estate Winery Continuous Learner 🔹 Angela Walker — Corison Winery Community Champion 🔹 Truman Prewitt — Sculpterra Winery & Vineyards  The Unity Award 🔹 Karen Darling — Bella Vineyards Feedback MVPs 🔹 Adam C. — Somerston Estate 🔹 Marian Kildahl — Imagery Estate Winery  Super Users 🔹 Harry Bagnaschi — Treasury Wine Estates 🔹 Doug M. — The Duckhorn Portfolio 🔹 Jessica Hartin — JUSTIN Vineyards & Winery Early Adopter Excellence 🔹 Far Niente Wine Estates 🔹 Hess Persson Estates  🔹 Laurel Glen Vineyard 🔹 Sangiacomo Family Wines Transformation Champions 🔹 Alyssa Kosan 🔹 Eric Mueller — Antica Terra 🔹 Kevin Jessen — Firstleaf User of the Year 🔹 Rebbecca Ingalls — Crimson Wine Group Congratulations to our 2026 honorees! Lea

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you. This week I’d like to hover over two peer-to-peer perspectives. First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team. Important takeaways from this community snapshot: Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts. Winning wineries convert improved data capture and club conversion

Second-Year Sponsorship Highlights American Wine Industry’s Economic Impact and Community Building Mission  WineAmerica, the National Association of American Wineries, announced today its proud sponsorship of the 2025 Come Over October Congressional Wine Caucus press conference and reception, taking place on October 8th in Washington, D.C. This marks the second consecutive year WineAmerica has supported this important invitation-only industry event, demonstrating the organization’s continued commitment to fostering bipartisan support for America’s burgeoning wine industry.  The reception will showcase wines from across many states, celebrating the breadth, diversity and quality of American wine production from coast to coast. This comprehensive representation underscores the truly national scope of the American wine industry, which now includes 10,637 wine producers operating in every state. Economic Powerhouse Supporting American Communities WineAmerica&r

One of the joys of winemaking is mastering the process itself — gaining enough knowledge to tweak it to create signature wines. It takes years to reach this level of expertise, and those years are filled with experimentation. Many winemakers prefer to use precise measurements to guide their decision-making process. Winemakers monitor sulfite levels following fermentation, typically every 4‒8 weeks, to ensure sulfite levels remain constant until the wine is bottled. Unfortunately, taking measurements like these can be tedious when done manually, often taking 12‒15 minutes per sample. For a winery with 50‒70 lots, these checks could require an entire week of dedicated lab work each month. Visual assessment of the meniscus in a burette means that the resulting data can lean toward subjectivity. Most winemakers wouldn't dream of skipping these important measurements. Yet, the time needed to do them manually and the risk of inaccurate results are impediments to a streamlined pro

Blended Technologies is excited to announce the appointment of Heather Crawford as its new Vice President of Growth.  Heather, a seasoned leader at the intersection of the wine industry and technology, most recently served as an operations, sales and marketing leader at Vintrace. Her career has been defined by integrating cutting-edge technological solutions within some of the world’s leading wineries, including Treasury Wine Estates, Far Niente and Wente Vineyards.  With her proven commercial track record, Heather will focus on scaling Blended’s market presence and commercial operations. She will work alongside the Blended team and report directly to CEO, Matt Witte.  "Heather’s deep expertise in business development will be pivotal as we accelerate our growth," said Matt Witte, founder of Blended. "She has been a leader in winery operations software for many years, and her insights have helped drive innovation across the industry. We&r

🍇 How much do we appreciate feedback from our clients? A ton! 🍇 It was a joy to hear Sara Jablow's experiences with Admeo, SPICA ⭐ and how it has shaped QC at Far Ninete: "SPICA, whom we call Wall-E, has been a lifesaver! SPICA has saved me a lot of time and stress in the lab; I have time to focus on the numbers instead of generating the numbers.  SPICA is made for wine making with winemaker in mind, the customer service has been fantastic and they're always continuing to develop the machine.  A company that understands the real-world needs of a winemaker is second to none. I never feel like we're second fiddle and in addition to being an easy product, the enzymes are reliable. It's really easy to work with the people at Admeo.  Customer support is phenomenal, you always go above and beyond. The training was thorough, and support is prompt and everyone at Admeo is so friendly and accommodating. With a week to go before harvest, we

Sales Trends and Predictions, Consumer Motivation, Wine Club Retention, Navigating Wholesale Distribution, Wine Marketing Winners, and MORE! Join us Thursday, May 16, 2024, in Santa Rosa, CA, for this one-day event focused on delivering insights, advice, and predictions from industry leaders and winery executives from thriving brands sharing their strategies for succeeding in this competitive landscape. The Symposium program will open with a keynote address by Ben Dollard, President of Treasury Americas, and continue with topics that cover insights into customer demographics, industry sales trends and predictions, luxury wine consumer motivations & behaviors, converting website traffic into revenue, wholesale channels success, wine club retention, and more! Session panels will host speakers from notable brands that include Clif Family Winery & Farm, Customer Vineyard, DaVero Farms & Winery, Distinguished Vineyards, Far Niente Family of Wines, Knights Bridge Winery, L